Copyright 2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: A Practical Approach 5/e by Peter Rix Slides prepared by: Joe Rosagrata 10–13 Break-even point The break-even point (zero profit): BEP (Units) = Total Fixed Costs ($) Selling price per unit – average variable cost per unit BEP (Dollars) = Fixed costs Contribution margin ratio = Fixed Costs (Price–variable costs)/ V.
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