Electronic Commerce25 Creating an Effective Web Presence 进行有效的网上展示 An organization's presence is the public image it conveys to its stakeholders 一家企 业的展示是它传递给利益相关者的公众形象 Stakeholders of a firm include customers, suppliers, employees, stockholders, neighbors, and the general public 利益相关 者包括客户、供应商、雇员、股东、周边社区 以及普通公众
{}