Ethos ▪Ethos are arguments or statements made by the rhetorician that are designed to build his or her credibility with the audience ▪With ethical appeals, the rhetorician ingratiates himself with an audience--and thereby gains their trust and admiration--if he manages to create the impression that he is a person of intelligence, benevolence, and probity (Corbett and Connors, authors of Classical Rhetoric for the Modern Student).
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