Group Assessment – Post-launch Track (Basic Data)
{"Image DocumentName": "Group Assessment \u2013 Post-launch Track (Basic Data)", "Image ImageDescription": "Brand Performance: 45 days post launch. \u2018VERDE\u2019 soap. Chennai. Delhi. Mumbai. Total Awareness. 24% 78% 40% Trial. 8.9% 11.1% 10.8% Repeat Purchase. 1.8% 2.2% 4.5% MOUB (Regular Users) 0.4% 0.5% ASSUMPTION: 50% of advertising spends for \u2018Verde\u2019 have been in national channels. Rest of the 50% in regional channels have been split equally among the 4 zones. TASK: (To be submitted/mailed next day, by 4pm. Any 3 groups to present) (i) Comment on difference in performance in the 3 markets and DRAW HYPOTHESES ON POSSIBLE REASONS FOR THE DIFFERENCES, (ii) What marketing decisions/actions could possibly be taken for each market? 21.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}