The aim of Direct Marketing 直复营销的目标 Identify your prospect or customer as an individual and build a lasting relationship, to their greater benefit and your greater profit. 把你的潜在客户或现有客户视为个体,与他们保持长远关 系,从而更大程度上满足他们的利益,获取你的利润。 - Commonsense Direct Marketing , 1982 直复营销锦囊 , 1982
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