"Tobacco advertisers often used the depiction of an ear, nose and throat doctor to promote cigarettes. ""People in those days didn't know about lung cancer, but they knew that it was rough on your throat,"" said Dr. Robert Jackler, founder of the research group SRITA, or Stanford Research into the Impact of Tobacco Advertising, which documents the history of tobacco advertising. ""They knew smoking irritates and makes you cough and gag. So having a throat doctor tell you it's OK to smoke was key to success in tobacco advertising and sales."""
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