Nike – zoneparcs/sport4londonschools Nike zoneparcs: – working with DCMS/DfEE/Youth Sport Trust to tackle bullying/racism in schools via credibility of Nike brand – branded areas and structured activities to promote positive use of break times in school Nike sport4 londonschools: – good cause component of Nike 10km London run in Summer 2001 – runners nominations win equipment for London schools – Good Business managing: campaign promotion schools recruitment/participation Nike staff involvement fulfilment
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