Přímý marketing (direct marketing)
{"Image DocumentName": "P\u0159\u00edm\u00fd marketing (direct marketing)", "Image ImageDescription": "DM jako n\u00e1stroj MK znamen\u00e1 kontaktov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch a potencion\u00e1ln\u00edch klient\u016f s c\u00edlem vyvolat okam\u017eitou a m\u011b\u0159itelnou reakci. C\u00edlem p\u0159\u00edm\u00e9ho marketingu je vytvo\u0159it prodej nebo vyvolat po\u017eadavky po v\u00edce informac\u00edch. Obsahuje tyto \u010d\u00e1sti: direct mail \u2013 adresn\u00e9 osloven\u00ed c\u00edlov\u00e9 skupiny, po\u0161tou nebo rozn\u00e1\u0161kou, vyu\u017eit\u00ed datab\u00e1z\u00ed. neadresn\u00e1 distribuce \u2013 let\u00e1ky, drobn\u00e9 d\u00e1rky \u010di katalogy ve schr\u00e1nk\u00e1ch. telemarketing - aktivn\u00ed a pasivn\u00ed (v\u00fdhoda obousm\u011brn\u00e1 komunikace) teleshopping. on-line marketing \u2013 spojen s internetem. vkl\u00e1dan\u00e1 inzerce do novin a \u010dasopis\u016f \u2013 zaujat, p\u0159im\u011bt z\u00e1kazn\u00edka k n\u00e1v\u0161t\u011bv\u011b prodejny (kupony)", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}