© 2006 Institute of Information Management National Chiao Tung University Growing the digital content market Key issue: how to exploit economics of scale –A:1000 consumers pays a dollar a piece to download a piece of software that costs pennies to produce and distribute –B: 100 consumers paying $10 a piece for software that costs $5 to produce and distribute Vastly cheaper distribution may feel like a threat, but it offers great opportunity Maximize the value of intellectual property, not protection Questions: DRM vs P2P
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