Voorbeeld social judgment
{"Image DocumentName": "Voorbeeld social judgment", "Image ImageDescription": "Overtuiging door advertentie? Roker. Speelsheid in ad opmerken. Waarschijnlijk ASSIMILATIE. Ad opnemen bij zijn perceptie van aanvaardbare tabakreclame. Niet-roker. Waarschijnlijk CONTRAST. Buiten aanvaardingsbreedte. Read the following nine statements carefully and notice the letters next to them. The one statement that most closely matches the participant s stand on smoking is indicated with a YY. All other statements with which the participant agrees are marked with a Y. The statement found to be most objectionable is denoted with an NN. All other disagreeable statements are distinguished with an N. Statements left blank represent the latitude of noncommitment. Observe the pattern of this participant s responses. The latitudes of acceptance and noncommitment are narrow. The only views this person agrees with are that tobacco usage and tobacco advertising should be completely unrestricted. The only statement the respondent had no reaction to discussed the issue of educational advertising that would publicize the harm that tobacco causes. The latitude of rejection is noticeably larger. Where only three statements fell into the latitude of acceptance and one into the latitude of noncommitment, there are five statements in the latitude of rejection. This indicates the possibility of a high level of ego-involvement with this product. It appears that this person takes smoking very seriously and has a high level of personal involvement with the issue. Recall that the extreme stand taken may be empirically related to the ego-involvement level, but is actually an independent concept, according to Carolyn W. Sherif s research. The respondent used in this example would have a very small likelihood of an attitude change. The distinguishing characteristic that reflects an attitude change is a large latitude of noncommitment, which this person clearly does not have.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}