Key Terms Scrambled merchandising Corporate chain Cooperative chains Voluntary chains Franchise operation Wholesaling Wholesalers Manufacturers sales
{"Image DocumentName": "Key Terms Scrambled merchandising Corporate chain Cooperative chains", "Image ImageDescription": "This slide refers to boldfaced terms appearing in Chapter 12. Scrambled merchandising. Corporate chain. Cooperative chains. Voluntary chains. Franchise operation. Wholesaling. Wholesalers. Manufacturers\u2019 sales branches. Merchant wholesalers. Service wholesalers. General merchandise wholesalers. Single-line (or general-line) wholesalers. Specialty wholesalers. Limited-function wholesalers. Cash-and-carry wholesalers. Drop-shippers. Summary Overview. These are additional key terms. Key Issues. Scrambled merchandising: retailers carrying any product lines that they think they can sell profitably. Corporate chain: a firm that owns and manages more than one store\u2014and often it s many. Cooperative chains: retailer\u2011sponsored groups, formed by independent retailers, to run their own buying organizations and conduct joint promotion efforts. Voluntary chains: wholesaler\u2011sponsored groups that work with independent retailers. Franchise operation: a franchisor develops a good marketing strategy, and the retail franchise holders carry out the strategy in their own units. Wholesaling: the activities of those persons or establishments that sell to retailers and other merchants, and/or to industrial, institutional, and commercial users, but who do not sell in large amounts to final consumers. Wholesalers: firms whose main function is providing wholesaling activities. Manufacturers sales branches: separate warehouses that producers set up away from their factories. Merchant wholesalers: wholesalers who own (take title to) the products they sell. Service wholesalers: merchant wholesalers who provide all the wholesaling functions. General merchandise wholesalers: service wholesalers who carry a wide variety of nonperishable items such as hardware, electrical supplies, furniture, drugs, cosmetics, and automobile equipment. Single\u2011line (or general\u2011line) wholesalers: service wholesalers who carry a narrower line of merchandise than general merchandise wholesalers. Specialty wholesalers: service wholesalers who carry a very narrow range of products and offer more information and service than other service wholesalers. Limited\u2011function wholesalers: merchant wholesalers who provide only some wholesaling functions. Cash\u2011and\u2011carry wholesalers: like service wholesalers, except that the customer must pay cash. Drop\u2011shippers: wholesalers who own (take title to) the products they sell\u2014but do not actually handle, stock, or deliver them. 12\u201335.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}