A) Measuring Intangibles
{"Image DocumentName": "A) Measuring Intangibles", "Image ImageDescription": "Accounting and economic models relate inputs to output. For tangible assets you know costs (input), risk, and return (output) For intangibles: you don\u2019t know the cost, risk, and returns. There may be no relationship between cost of input and value of output, but, you do know the risk is enormous. Without knowing how to measure intangibles you cannot understand them, and, therefore cannot manage them !", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}