customer relationship management systems and processes that are efficient
{"Image DocumentName": "Customer Relationship Management (CRM) Systems", "Image ImageDescription": "Essentials of Management Information Systems. Chapter 2 Global E-Business and Collaboration. Types of Business Information Systems. Customer Relationship Management (CRM) Systems. Help manage relationship with customers. Coordinate business processes that deal with customers in sales, marketing, and customer service. Goals: Optimize revenue. Improve customer satisfaction. Increase customer retention. Identify and retain most profitable customers. Increase sales. Have students interacted with a CRM? Most have but don\u2019t realize it. Most everyone has interacted with a call center over the phone. What has been the experience of your students dealing with call centers? Why do they think call centers are important to a business? What\u2019s the worst experience they have had? Often it\u2019s a cable company or other utility. Or a bad experience with a foreign-based call center where customer services reps could not be easily understood. Why can service at call centers be so poor?", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}