19 2008-09-05Kent Thorén and Matti Kaulio Detail Evaluation of Threat For the 1-3 most important threats, specify KSF positions more closely: Upfront price Owning & using costs Availability & reliability Ease of service & repair Model- changing costs End user appeal Source: Kim & Mauborgne, 2005 Low High Car retailers Cooperative Leasing Example Automobile industry
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