abercrombie fitch swot analysis
{"Image DocumentName": "SWOT Analysis Strengths: Weaknesses: Global Presence", "Image ImageDescription": "Global Business Expansion. Internet / On-line websites. Multiple Business Entities. Casual, American Style, Classical Apparel at accessible prices Weaknesses: Unclear Current Vision/Mission Statement. Focused mainly upon private-label merchandise only. Complete lack of Contingency plans and planning. SWOT Analysis, or better known as Strengths, Weaknesses, Opportunities, and Threats. There are multiple strengths which Gap possesses. For example, Gap is a global business enterprise reaching 24 different countries (Gap, 2014). Business Expansion is on the horizon, resulting in the creation of 15 more stores by 2015 (Gap, 2014). On-line websites and shopping platforms provides access to Gap merchandise 24/7, 365 days a year, and in areas which don\u2019t possess a brick-and-motor Gap establishment. Speaking of establishment, Gap utilizes multiple business entities (e.g., Banana Republic, Old Navy, Piperlime, Athleta, and Intermix) which carry, stock, and sell a mixture of clothing variety; essentially focusing upon multiple demographic and geographic groups (Gap, 2014). Lastly, Gap\u2019s prestige strength is its established name and character which is known by many as, Casual, American Style, Classical Apparel at accessible prices . As for Gap weaknesses, Gap lacks a clear vision and mission statement. Currently there is no listing or printing of a vision-mission statement; as mentioned earlier in this presentation. Due to such, development of strategic strategies and corporation direction may be hindered or confusing. Focus upon private-label merchandise only at Gap merchandise stores. Although Piperlime and Athleta carry and sell many name brand merchandise other than private-label, Piperlime and Athleta conduct sales primarily on-line only (Gap, 2014). Such private-label handling only and multiple name brand merchandise available via on-line only is a weakness for Gap. Lastly, Gap lacks contingency and emergency action plans. In the event of an unexpected event (e.g., disaster or positive business opportunity), Gap Inc currently does not possess reaction plans and guidance to strategically respond and recovery from any form of contingency environment (Gap, 2014). Ladies and Gentlemen, those are Gap internal Strengths and Weaknesses. References: (David, 2013); (Gap, 2014), (Kotler, 2012)", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}