'Charlie Chaplin' (in fact Bill Scudder, a professional mime and lookalike) was the focus of the memorable print and TV campaign                      for the IBM PC and its successor products, which ran from 1981. In the classic film Modern Times of 1936, Chaplin's 'Little                      Tramp' character is a factory worker persecuted by gigantic assembly-line machinery; the PC campaign asserts that the machines                      of the microcomputing age work for the individual, not against him.
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