Three Customer Clusters
{"Image DocumentName": "Three Customer Clusters", "Image ImageDescription": "Promoters \u2013 Those customers who have the highest rates of repurchase and referral, and will be advocates for your business. Satisfied \u2013 Passively satisfied customers stay with a particular company more due to inertia than true loyalty. They would move for a better deal. Detractors \u2013 Those customers (or employees!) who spread negative word-of-mouth comments about the company. Negatively impacts company\u2019s reputation, ability to attract new customers and employee morale. NPS = % of Promoters - % of Detractors. 9 and to 6. NPS Driving advocacy in the enterprise.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}