The Marketing Research Process (cont'd)
{"Image DocumentName": "The Marketing Research Process (cont\u2019d)", "Image ImageDescription": "Research Reliability and Validity. Reliability. A condition existing when a research technique produces almost identical results in repeated trials. Validity. A condition existing when a research method measures what it is supposed to measure. Copyright \u00a9 Houghton Mifflin Company. All rights reserved.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}