Traditional demographic differences are becoming less useful in explaining who people will vote for Base: 10,211 GB adults 18+, 19 March – 5 May 2010, weighted to the final outcome and turnout Source: Ipsos MORI +5.0% +5.5% +4.5% +9.0% +8.5% +5.0% +1.0% +3.5% +2.0% +3.0% +7.5% +7.0% Lab – Con Swing Con lead over Labour
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