Photograph used in a campaign developed by Backbone Marketing for Spa, the Dutch mineral water brand, and UNICEF.  This is the second year of a project to give children in Burkino Faso clean water.  During the 9-week campaign, every liter of Spa purchased by the consumer in the Netherlands helps the children in Burkino Faso, through a donation from Spa to UNICEF.  The photograph was used on 600,000 Spa water bottle sleeves, various point of sale materials, and the campaign website.  The photograph depicts two Fulani children in Djibo in northern Burkina Faso.  The Fulani are traditionally nomadic pastoralists, and each of the children received one cow for the use of their photograph.  Cattle provide an additional protein source (milk) during the rainy season, and will eventually reproduce and build wealth for the children.
{"Image ImageDescription": "Photograph used in a campaign developed by Backbone Marketing for Spa, the Dutch mineral water brand, and UNICEF.  This is the second year of a project to give children in Burkino Faso clean water.  During the 9-week campaign, every liter of Spa purchased by the consumer in the Netherlands helps the children in Burkino Faso, through a donation from Spa to UNICEF.  The photograph was used on 600,000 Spa water bottle sleeves, various point of sale materials, and the campaign website.  The photograph depicts two Fulani children in Djibo in northern Burkina Faso.  The Fulani are traditionally nomadic pastoralists, and each of the children received one cow for the use of their photograph.  Cattle provide an additional protein source (milk) during the rainy season, and will eventually reproduce and build wealth for the children.", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop Lightroom 5.6 (Windows)", "Image DateTime": "2015:12:18 18:58:01", "Image Artist": "Irene Abdou", "Image Copyright": "\u00a9 2011 by Irene Abdou", "Image ExifOffset": "1070", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "300", "Thumbnail YResolution": "300", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "1214", "Thumbnail JPEGInterchangeFormatLength": "17646", "EXIF ExifVersion": "0230", "EXIF DateTimeDigitized": "2011:12:12 10:44:36"}