Be part of the music    It was important for new choir-kid-in-town Chorale Musaïque to reflect the diversity of its members, in song and in how they wanted to brand themselves. A successful brainstorming session with the all-female choir resulted in a brand identity that was as lyrical and fluid as they were! The hand-scripted typeface felt human, natural and timeless from the get-go. But it was the colourful mosaic application we introduced – and its limitless possibilities – that won them over.  musaique.ca
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