MKT 421 Week 5 Apply: Marketing Lemonade (Part 2) MKT 421 Week 5 Practice: Google: An Integrated Marketing Communications Perspective MKT 421 Week 5 Practice: Product Advertising at Kellogg's MKT 421 Week 4 Apply: Marketing Lemonade (Part 1) MKT 421 Week 4 Practice: Supply Chain Video Case MKT 421 Week 4 Practice: Final Price and Profit Equations MKT 421 Week 3 Apply: The Product Life Cycle (PLC) MKT 421 Week 3 Practice: BMW Video Case MKT 421 Week 2 Apply: Five Step Marketing Research Approach MKT 421 Week 2 Practice: Market Research Process MKT 421 Week 2 Learning Team Charter MKT 421 Week 1 Apply: Why We Buy a Product MKT 421 Week 1 Practice: 4P's of Marketing
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