Overview of the Industry - Demand
{"Image DocumentName": "Overview of the Industry - Demand", "Image ImageDescription": "US restaurant industry growing at 5% annually. Where is the growth coming from?  974 per person in 1994 spent on food away from home. Growth potential in suburban markets? Panera is a representative in the fast-casual food category. 85% of individuals aware a Panera Bread was nearby dined there at least once (trial) 57% of those did so in the last 30 days (repeat) 81% willing to try Panera other times of the day. 5% growth does not sound exciting but: Panera\u2019s marketing study, which looks mainly at Panera but I think can be expanded to include all fast-casual operations, shows the demand is there. The point is the Panera study represents consumer demand for the effective fast-casual experience. If 57% of the 85% trial customers are repeat and 81% are willing to expand there experience to other meal times in this segment, the demand is there. It is there strategy going forward that will determine how much of that they are willing to capture and translate into sales, especially repeat sales.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}