Four-Phase Approach… Campaign Organization Letterhead Committee Community Events Yard Sign Distribution Canvassing Direct Mail Letters to Editor Print Ads Radio GOTV Other Sept – Nov 4 Complete March/April March - May Community Outreach - Letter - Q&A Newsletter - Presentations - Task Force Meetings 1 2 Public Meetings Mail Survey Phone Poll Task Force June - Aug 3 Adoption of Ballot Question Define Most Likely Case (Plan A) Experts Sign-Off Elevations (Other Sizzle) 500-Word Argument Voter Analysis Key Influencer Database Citizen-Led Task Force Inform the Electorate Do Your Homework Get Their Reaction
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