Following UK commercial driving law, a lorry driver relaxes by reading in a window at the M40 motorway services in Warwickshire, England. Leaning back while engrossed in his book, the man is sitting in sunlight on this summer's day. Outside is a poster advertising the premium ice cream brand, Magnum. A girl is shown also lounging about enjoying a Magnum on a beautiful sun-kissed beach, with the sun reflecting on a calm sea. We see Magnum's web site and their products of Classic and White chocolate snacks in their wrappers. The man is oblivious to the nature of the ad but it lends a sense of paradise versus reality, between the fantasy of youth, natural beauty and the reality of an older working man on the road.
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