Copywriting is the process of writing content generally for an article or advertisement to promote a company's product, service, idea, or opinion. It is most effective when it is informative and interesting to a reader who actually cares. Good copywriting takes into consideration the product or project being described, the target audience, and the overall goal of the writing - whether it is to promote a new service or bring more attention to a business's website. Copywriting can at first…
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