Online Advertising's Growth Follows History -50% 0% 50% 100% 150% 200% 250% Years since medium's inception 123456789 2001: Dot-com demise coupled with overall advertising growth of -2% 1999: Peak of the dot-com bubble Internet Television Cable 240% 195% 122% 112% 94% 81% 141% 37% 56% 66% 34% 62% -19% 33% 35% 6% 28% 19% 13% 18% 13% 5% 24% 13% 8% 28% Internet Cable Television Source: Universal McCann, IAB, and Forrester Research, Inc.
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