Chapter 6 CorporateLevel Strategy Diane M Sullivan PhD ppt video
{"Image DocumentName": "Corporate-level Strategy: Definitions", "Image ImageDescription": "Business-level strategy (Chapter 4) Deals with how the business should compete (e.g., cost leadership, differentiation, focus, integrated strategies) Corporate-level strategy (Chapter 6) Definition: Specific actions a firm takes to gain an advantage by selecting and managing a group of different businesses. Primary form of corporate-level strategy is product diversification. Diversification involves using expertise and knowledge gained in one business to diversify into a business where it can be used in a related way. 2 main concerns with corporate-level strategy: 1) What businesses the firm should be in. 2) How the firm should manage the different business units.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}