Late Majority ~ Conservatives
{"Image DocumentName": "Late Majority ~ Conservatives", "Image ImageDescription": "High-tech Marketing - HUT Late Majority ~ Conservatives. Primary Motivation: Just stay even with the competition. Key Characteristics: Better with people than technology. Risk averse. Price-sensitive. Highly reliant on a single, trusted advisor. Challenges: Need completely pre-assembled solutions. Would benefit from value-added services but do not want to pay for them. Pessimistic about their ability to gain any value from technology investments. undertake them only when they must - no other alternatives or others pass them by. price-sensitive, sceptical, and very demanding. However, they represent a large opportunity for high-tech products. need to be handled with care. simplify and commodities systems - just work, no more. \u2018they are happy to by several dozen of the world\u2019s most advanced microprocessors, as long as they are deeply embedded inside a BMW\u2019 High-tech Marketing - Arto Rajala (HSE) Arto Rajala (HSE) 9.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}