"Bored, Future, and Love: The Tampa Times Saturday, December 3, 1977 ISection B  Video games just a passing fad,  top toy company executive says  EAST LONGMEADOW, Mass.  (UPI) - The toy industry will be mak  ing more and more electronic games in  the future, but video entertainment is  just a passing fad, says an official of the  happened with CB radios, 35 mm pho-  tography and stereo components,"" he  said. Moon said people become bored  with video games after about a month.  world's largest and oldest game comBut he said Milton Bradley and the  rest of the industry is moving toward  electronic games. He noted that his  firm has introduced two new electronic  games for this year-the Comp IV and  pany.  ""Americans love gadgets and this is  just another gadget,"" Michael Moon of  the Milton Bradley Co. said Thursday.  The problem with the toy industry his-  torically is that it overreacts to trends.  Electronic Battleship.  The electronic ine now represents  about 15 per cent of the sales for the  ""It (video) is the same thing that company founded in 1886, Moon said. Video Games Are Just a Passing Fad - Milton Bradley (1977)"
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