The Role of Support Media
{"Image DocumentName": "The Role of Support Media", "Image ImageDescription": "To reach those people in the target audience that primary media (TV, print, etc.) may not have reached and to reinforce, or support their messages. Relation to text. This slide relates to material on p. 432 of the text. Summary Overview. The role of support media is to reach those people in the target audience that primary media such as TV or print may not have reached and to reinforce or support the advertising message. Use of this slide. This slide can be used to discuss the role of support media in the IMC program. Many advertisers have increased their use of support media and will continue to increase their use as new alternatives are developed. \u00a9 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}