Planning and Implementing a Marketing Mix Product Research  Product research takes many forms and includes studies designed to evaluate and develop n
{"Image DocumentName": "Planning and Implementing a Marketing Mix", "Image ImageDescription": "Product Research. Product research takes many forms and includes studies designed to evaluate and develop new products and to learn how to adapt existing product lines. Consept testing exposes potential customers to new-products ideas to judge the concepts\u2019 acceptance and feasibility. Product testing determines a product prototype\u2019s strengths and weaknesses or whether a finished product performs better than competitive brands or according to expectations. Brand name evaluation studies investigate whether the name is appropriate for the product. Package testing assesses size, color, shape, ease of use and other attributes of the package.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}