Copyright © 2007 Kadence Research India 8 Concept –I: Reactions of Participants-I Picture Evaluation: Elicits confused reactions Across the board the daughter felt to be too old in relation to the mother The daughter seems more matured and coy and in need of guidance The mother portrays the desired look – not too old or grandmotherly Picture Evaluation through Graphs -Quantitative Findings: Graphical evaluation of the Picture of the Concept -I shows that accross groups respondents did not appreciate the picture.
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