KEY REASONS FOR COLLECTING EVIDENCE IDEA IMPROVEMENT: Collecting evidence will help you understand which aspects of your idea 'work', for whom, and in what circumstances. Your idea will be better and more refined if you collect the right sort of evidence to test it. SOCIAL INVESTMENT: Social investors will want to know that a programme can have an impact on beneficiaries—that it is a good use of their money. Unless you can make this case with real evidence it will be difficult to attract any kind of funding. RAISING PROFILE AND COMMUNICATING TO STAKEHOLDERS: If you can say with confidence that evidence supports your idea, you will be better placed to attract attention (and revenue) from existing supporters and others interested in the sector. CONTRIBUTING TO KNOWLEDGE: Reporting what your evidence tells you could help other organisations to improve, and ultimately help beneficiaries. Good evidence may even help the sector to influence government policy and increase levels of funding.
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