Internal Factors Affecting Pricing Decisions : Marketing Objectives Marketing Objectives Marketing Objectives Survival Low Prices to Cover Variable Co
{"Image DocumentName": "Internal Factors Affecting Pricing Decisions : Marketing Objectives", "Image ImageDescription": "Survival. Low Prices to Cover Variable Costs and. Some Fixed Costs to Stay in Business. Current Profit Maximization. Choose the Price that Produces the. Maximum Current Profit, Etc. Marketing. Objectives. Market Share Leadership. Low as Possible Prices to Become. The Market Share Leader. Product Quality Leadership. High Prices to Cover Higher. Performance Quality and R & D.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}