"KGO-TV reports that A 300-foot crane lifted a pair of gold-painted steel beams Thursday to top out the highest point of the planned $1.2 billion Santa Clara stadium that one executive said would be a ""software-driven"" venue when the San Francisco 49ers start playing there in 2014. 49ers CEO Jed York said the new stadium will bring a new technology-driven experience where fans use their smartphones during games for things like watching instant replays and making cashless payments for food and drinks at concession stands. ""It's more than just building an app,"" York said. ""It's watching plays from different camera angles from your phone, the (NFL game replay) RedZone channel on your screen, fantasy football. You want fans to choose. You want 60,000 different experiences in this stadium."" Last month, Intel Free Press reported on the hi-tech 'smart' features being worked into the new statium: 49ers Bet on Technology to Boost Fan Experience."
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