The Dutch florist approach Strategy-development (SWOT – Strategic plan): Activities/Instruments = HOW: - Information: digital, personal, brochures, magazine - Advise: personal, specialists, BvB - Services (added value, ease and costreduction) - Events: productworkshops, championships, regio-tours, small businessclubs - Coaching/personal contact: accountmanagement, BiB, BvB - Lobby: government, green education, supply-chain, trade- unions => Do it Yourself or Outsourcing (own label)
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