52for52:  Up and Out of Poverty: The Social Marketing Solution Philip R Kotler ★★★☆☆ Marketing for good. Most people who don't know much about marketing, and some who do know, think of marketing as promotion, not recognizing that, instead, it is a process that usually ends up with promotion. This is exactly what makes this book very helpful for nonprofit organizations, governmental agencies and businesses - it focuses on how all elements of marketing can be used for social good, not just the promotion aspect.
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