Casper Brand Research Key Results Most Frequently Mentioned Functional Image Attributes (percentage of respondents) ImageVisitors Potential VisitorsResidentsStakeholdersAll Casper Mountain 14.00.034.427.431.0 Fishing 12.11.513.612.312.8 Alcova Lake/Pathfinder Reservoir 5.60.013.68.212.1 North Platte River 11.21.512.3 11.8 Casper Events Center 3.70.013.011.011.6 Shopping 11.20.010.119.210.2 Outdoor recreation/activities 1.97.57.85.57.2 Western culture/heritage/history 7.517.95.99.66.7 Hunting 2.80.07.18.26.5 Mountains 10.316.45.36.86.3
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