Axess Research - 10/10/0918 Reasons to Believe Functional Benefits Emotional Benefits Brand Core From the optimum messaging to the branding Brand posi
{"Image DocumentName": "From the optimum messaging to the branding", "Image ImageDescription": "Short messaging that motivates physician to use the brand for new patients and switch existing patients wherever appropriate. Brand positioning. An indication of the role of HDL on atherosclerosis has been with the rare Apo-A1 Milano human genetic variant of this HDL protein. A small short-term trial using bacterial synthetized human Apo-A1 Milano HDL in people with unstable angina produced fairly dramatic reduction in measured coronary plaque volume in only 6 weeks vs. FICTITIOUS DATA. Brand Core. Proud to prescribe. the Ultimate drug that will Simply. and Safely make my patients Better Faster. What unique value does the brand deliver to the physician? Emotional Benefits. I am proud to prescribe the ultimate generation of drug in this category. I simplifies my life. How does that make physician feel? Functional Benefits. Less allergy. Superior patient response and quicker patient recovery. Allow storage in wards. How do the features address the functional of physician? Reasons to Believe. Optimized Product composition. Superior Clinical study results. Unique Pharmacodynamic property. Longer Shelf-life. What are the key observably unique features of the product? Axess Research - 10/10/09.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}