Production Stages for TV Commercials
{"Image DocumentName": "Production Stages for TV Commercials", "Image ImageDescription": "Preproduction. All work before actual shooting, recording. Preproduction. All work before actual shooting, recording. Production. Period of filming, taping, or recording. Production. Period of filming, taping, or recording. Relation to text This slide relates to material on pp and Figure 9-4 of the text. Summary Overview Once the storyboard or animatic of the commercial is approved, the next step is the production phase. This slide outlines the three stages of the production process: Preproduction \u2013 all work that must be done before the actual shooting of the commercial. Production \u2013 filming or videotaping of the commercial. Postproduction \u2013 activities that occur after the commercial is recorded such as editing, audio/video mixing and duplicating. Use of this slide This slide can be used to introduce the production process of creating television commercials. The details of the activities at each stage are shown on subsequent slides. Postproduction. Work after spot is filmed or recorded. \u00a9 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}