Important Issues Affecting Media Planning
{"Image DocumentName": "Important Issues Affecting Media Planning", "Image ImageDescription": "Measurement. Media fragmentation. Advertiser control of media. Blending of advertising/programming. Rise of alternative media. Globalization of media channels. Need for quantification.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}