Review of Media Plans (cont'd)
{"Image DocumentName": "Review of Media Plans (cont\u2019d)", "Image ImageDescription": "The Diet Dr. Pepper Campaign (cont\u2019d) Creative Strategy. To position the Diet Dr Pepper brand as tasting more like regular Dr Pepper \u2014nearly 60 percent of initial trial users of Diet Dr Pepper are motivated by the desire to have a diet soft drink that tastes like regular Dr Pepper. Media Strategy. Place advertisements during professional and college football games. Sponsor various special events. Continuously advertise during prime time, on late-night television, on syndicated programs, and on cable stations. \u00a9 2010 South-Western, a part of Cengage Learning. All rights reserved.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}