Role of a Sports Agent May work on behalf of an athlete, team, coach, or organization/owner to: May work on behalf of an athlete, team, coach, or organization/owner to: Negotiate contracts Negotiate contracts Negotiate concession agreements Negotiate concession agreements Negotiate with sponsors, media, and advertisers Negotiate with sponsors, media, and advertisers Negotiate with endorsers Negotiate with endorsers Enter into contracts with security, ushers, merchandisers, and others Enter into contracts with security, ushers, merchandisers, and others Manage the relationship with community boards, charitable foundations, etc.
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