Introduction – Methodology AWA Alexander Watson Associates: market research, advisory services, and events in the labeling and product decoration field since 1971 Key element: primary data collection Telephone, personal and email interviews Online survey Target group: key suppliers (film manufacturers, paper producers, adhesive and silicone suppliers, etc) and label laminators Data crosschecked against AWA data on the pressure-sensitive label market All input combined and verified to reach a consensus on costs movement
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