週次 日期 內容( Subject/Topics ) 1 101/02/16 Course Orientation of Social Media Marketing Research 2 101/02/23 Social Media: Facebook, Youtube, Blog, Microblog 3 101/03/01 Social Media Marketing 4 101/03/08 Marketing Research 5 101/03/15 Marketing Theories 6 101/03/22 Measuring the Construct 7 101/03/29 Measurement and Scaling 8 101/04/05 教學行政觀摩日 (--No Class--) 9 101/04/12 Paper Reading and Discussion 課程大綱 ( Syllabus) 2
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