The Evolution of Shopping Behavior
{"Image DocumentName": "The Evolution of Shopping Behavior", "Image ImageDescription": "Now is the time to use the evolving digital trends and channels to drive growth and brand awareness. 91% SoMoLo Shopper Notes: We all know that consumer shopping behavior is changing and adapting to more and more digital channels. Understanding this velocity will give us an idea of where we are going and how rapidly we need to evolve. Consumers are also doing more research through the internet (particularly mobile) before making a purchase starting with a search engine. Since consumers are turning to the internet for research, comparing and deciding before making a purchase, it is imperative to have your companies presence on search engines so they involve you in their search and decision making. Consumers are looking for what they want, when they want it. The internet allows for a shorter purchase cycle because of the option to search for a product through search engines. Consumers can compare prices and research by doing a simple search allowing them to get fast results making their decision process seamless and easy. Mobile is taking over nearly every channel of consumer life. Did you know that 91% of all U.S. citizens have their mobile device within reach 24/7? (Morgan Stanley & Hubspot, 2012) The rapid adoption of mobile is transforming the shopping experience and broadening and enhancing the customer experience. Tools such as mobile, social media and video hold even more importance as consumers are demanding and expecting real-time, on-the-go access. As the growth and adoption of social media and mobile continues to increase with consumers, businesses must understand how consumers are using them and where the business can plug in to provide the best experience. This growth, partnered with GPS-based consumer activity has led to the rise of the SoMoLo Shopper \u2013 a consumer who regularly uses social networks, apps, smartphones and location-based services as part of their shopping lifestyle. Through social, mobile and local channels, businesses can position themselves in front of customers, build their brand via mobile devices and engage with local consumers. FordDirect Digital Advertising Survey (Jan. 2014) Mobile optimization and mobile advertising present a significant opportunity for dealers to increase their digital presence among consumers. 40% of surveyed consumers have conducted research about a dealership from their mobile device. Roughly 1/3 of consumers have clicked on a mobile ad. 25% of consumers have purchased something from a mobile ad. When optimizing your presence for mobile devices, focus on the information that is most often sought by consumers from their mobile devices as well as the information that they would like to be able to find on their mobile devices. 68% looked for vehicle information. 63% looked for dealership hours. 60% looked for dealership location. 54% looked for deals/promotions. 49% would like to receive price estimates on a vehicle. 47% would like to build & price a vehicle. 28% would like to watch vehicle feature videos. 25% would like to connect with a dealer. 23% would like to receive a trade evaluation. of all U.S. citizens have their mobile device within reach 24/7. Consumer who regularly uses social networks, apps, smartphones and location-based services as part of their shopping lifestyle. (Morgan Stanley & Hubspot, 2012) James Casazza | FordDirect | SVP of Digital Retail Solutions |", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}