Class Exercise What is the most appropriate data collection method for each of these research questions
{"Image DocumentName": "Class ExerciseWhat is the most appropriate data collection method for each of these research questions?", "Image ImageDescription": "How do consumers in South Dakota feel about Christmas shopping? How do JC Penney customers feel about Penney\u2019s customer service? What is the opinion of U.S. consumers toward a Chrysler advertisement that questions the quality of Japanese cars? How many people nationwide currently live in apartments? How do Sears\u2019 charge customers view that company\u2019s new pricing policy? This exercise is designed to prompt students to think about how to solve data collection problems. Students should discuss the merits of alternative data collection methods as they solve each problem. Obviously, each problem can be solved by more than one collection method. The students should decide which data collection procedure is best for each situation and be able to defend their choices. Possible answers: Telephone interviews or possibly focus\u2011group interviews. Mall intercept interviews. Telephone interviews. This information can be obtained most easily in a census report. However, if census information is too dated to be useful, the next best source might be the U.S. Department of Housing. Overall, this type of data is usually available in secondary form from government or industry sources. A mail survey of Sears\u2019 charge customers. Copyright \u00a9 Houghton Mifflin Company. All rights reserved.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}