INDUSTRY: U NDERSTAND YOUR AUDIENCE BETTER T YPES OF A UDIENCES 2007 (M C K INSEY S /R EUTERS P ROFILES UK POPULATION ) NEWS LOVERS Heavily engaged in news Rely on TV and online heavily Trusting, dont think sources are biased Reduced breadth of reading Enjoy sources with in-depth analysis Dont feel a responsibility to keep up with the news
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