In general we say people have one of three attitudes toward risk
{"Image DocumentName": "In general we say people have one of three attitudes toward risk", "Image ImageDescription": "In general we say people have one of three attitudes toward risk. People can be risk avoiders, risk seekers (or risk lover) , or indifferent toward risk (risk neutral). Utility Value. Risk neutral. Risk avoider. Risk lover. Monetary Value. Utility values are assigned to monetary values and the general shape for each type of person is shown above. Note that for equal increments in dollar value the utility either rises at a decreasing rate (avoider), constant rate or increasing rate.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}