3-61 OPENING CASE QUESTIONS Amazon 5.What is Amazon's e-business model? 6.How can Amazon use m-commerce to influence its business? 7.Which metrics cou
{"Image DocumentName": "OPENING CASE QUESTIONS Amazon", "Image ImageDescription": "What is Amazon\u2019s e-business model? How can Amazon use m-commerce to influence its business? Which metrics could Amazon use to assess the efficiency and effectiveness of Amazon\u2019s Web site? What are some of the business challenges facing Amazon? 5. What is Amazon\u2019s e-business model? This is somewhat of a trick question, because the answer is that Amazon.com is a B2B, C2C, and a B2C. Amazon.com does business with other businesses (B2B), such as Borders, Target, and Office Depot. Amazon.com also supports a huge business-to-consumer model with their main Web site interface. Amazon also supports customers doing business with other customers (C2C). 6. How can Amazon use m-commerce to influence its business? M-commerce enables consumers to buy on the fly, from handheld devices and mobile phones. Using Amazon.com\u2019s one-click, customers could search for and buy any of Amazon s offerings, from DVDs and CDs to books and toys, and do it anywhere. Which means customers would have the use of shopping in a traditional brick-and-mortar store, use comparative shopping methods, search Amazon.com for its price, and make a purchasing decision accordingly. 7. Which metrics could Amazon use to assess the efficiency and effectiveness of Amazon\u2019s Web site? Amazon could use the following metrics to asses its Web site. Click-through \u2013 to determine how many customers visit the site from another site, banner-ad \u2013 to determine how many customers visit the site from a banner ad on another site, the number of page views to determine the number of pages presented to a visitor, the pattern of Web sites visited, including most frequent exit page and most frequent prior Web site, length of stay on the Web site, dates and times of visits to determine customer spending habits, number of abandoned shopping carts to determine why customers are leaving the site, identified visitors who purchase recommended products to determine if personalization is working. 8. What are some of the business challenges facing Amazon? There are several challenges facing Amazon including protecting its customers from unsolicited goods and illegal or harmful communication. Amazon offers a number of third-party services and it must ensure those parties are operating as expected. If a customer purchases a product from a third-party seller on Amazon and the goods are never shipped, Amazon is held responsible. It must also deal with security issues such as identity theft if there was a breach in its customer systems since it maintains customer credit card numbers. It must also ensure it is adhering to tax laws.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}