18 Establishing Relevant Pricing Objectives (P. 33-34)
{"Image DocumentName": "18 Establishing Relevant Pricing Objectives (P )", "Image ImageDescription": "Profitability Objectives. Volume-Based Objectives. Competition Objectives. The firm is the low-cost supplier. The firm is low-cost supplier. The firm is the price leader. The market is price sensitive. There are no perceived value differences across sellers in the minds of buyers. There is an internal required rate of return for new product introductions. Cost decline as volume increases. Market share could be captured using non-price marketing efforts. There is a short lead time for new products before competitors will likely to enter the market. There is a strong captive aftermarket for replacement supplies. There is a growth market segment. There is little differential perceived value in the offerings of firms in the market. To limit competitive entry.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}