Business Management Plan Sample
{"Image DocumentName": "P3.3 \u2013 Market Research and Planning - Processes", "Image ImageDescription": "Component of the plan. Description. Mission statement. A meaningful statement of the purpose and direction of the business. Corporate objectives. The overall business objectives that shape the marketing plan. Marketing audit. The way the information for marketing planning is organised. Assesses the situation of marketing in the business \u2013 the products, resources, distribution methods, market shares, competitors etc. Market analysis. The markets the business is in (and targeting) \u2013 size , structure, growth etc. SWOT analysis. An assessment of the company\u2019s current position, showing the strengths & weaknesses (internal factors) and opportunities and threats (external factors) Marketing objectives and strategies. What the marketing function wants to achieve (consistent with corporate objectives) and how it intends to do it (e.g. Ansoff, Porter) Marketing budget. Usually a detailed budget for the next year and an outline budget for the next 2-3 years. Action plan. The detailed implementation plan. P3.3 \u2013 Task 04 \u2013 Discuss the importance of having a marketing plan and explain how this can benefit the planning for your chosen business..", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}