20 PLS Algorithm Default Report – Total Effects = Sizes All rights reserved ©. Cannot be reproduced or distributed without express written permission
{"Image DocumentName": "PLS Algorithm Default Report \u2013 Total Effects = Sizes", "Image ImageDescription": "The four driver constructs for loyalty (CUSL) are the exogenous constructs on the left side of the SEM model (these constructs are actionable because they are formative and thus of primary concern for the total effects analysis). The findings shown above indicate that quality (QUAL = ) has the strongest total effect on loyalty, followed by corporate social responsibility (CSOR = ), attractiveness (ATTR = ), and performance (PERF = ). Note that there are three mediating constructs (COMP, CUSA & LIKE) between the exogenous driver constructs and the endogenous construct CUSL whose role must be considered, but they are relatively less actionable because they are reflective \u2013 not formative. All rights reserved \u00a9. Cannot be reproduced or distributed without express written permission from Sage, Prentice-Hall, SmartPLS, and session presenters.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}