Chapter Questions What are the different levels of market segmentation How can a company divide a market into segments
{"Image DocumentName": "Chapter QuestionsWhat are the different levels of market segmentation? How can a company divide a market into segments?", "Image ImageDescription": "What are the requirements for effective segmentation? How should business markets be segmented? How should a company choose the most attractive target markets? Companies cannot connect with all customers in large, broad, or diverse markets. But they can divide such markets into groups of consumers or segments with distinct needs and wants. A company then needs to identify which market segments it can serve effectively. This decision requires a keen understanding of consumer behavior and careful strategic thinking. To develop the best marketing plans, managers need to understand what makes each segment unique and different. Identifying and satisfying the right market segments is often the key to marketing success. Copyright \u00a9 2011 Pearson Education, Inc. Publishing as Prentice Hall 8-2.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}