Intangible Assets Franchise Self-study
{"Image DocumentName": "Intangible Assets Franchise Self-study", "Image ImageDescription": "A contractual arrangement where the franchisor grants the franchisee exclusive rights to use the franchisor\u2019s trademark within a certain area for a specified period of time. A franchise is a contractual arrangement under which the franchisor grants the franchisee exclusive rights to use the franchisor\u2019s trademark within a geographical area for a specified period of time. The franchisee usually makes an initial payment to the franchisor that is capitalized as an intangible asset along with any legal and license fees. Annual payments to the franchisor related to operations are expensed. Unlike other intangible assets, goodwill cannot be associated with any specific right. It does not exist separate from the company itself. It represents the value of a company as a whole, over and above its identifiable net assets. Goodwill may be attributed to many factors, including good reputation, superior employees and management, good clientele, and good business location. Only purchased goodwill is recognized. Purchased goodwill results when one company buys another company for a price that exceeds the fair value of the separate identifiable net assets acquired. Goodwill, along with other intangible assets with indefinite useful lives, is not amortized.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}