Baking Cupcakes Interactive Game at Lucky One Mall in South Asia, 2018 - A 24 feet wide media wall corridor which is composed of 3 screens, is housing the experience of baking a cupcake. Via augmented reality and gamification effects, provided by the FXMill Software Suite, the cupcake producer Peek Freans attracts huge attention to their shop and substantially increases their ROI. The results are impressive: 20.000 interactions, across 320 plus screens nationwide, reaching 8 milllion people across Pakistan
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