Developing Marketing Information
{"Image DocumentName": "Developing Marketing Information", "Image ImageDescription": "Marketing intelligence is the systematic collection and analysis of publicly available information about competitors and trends in the marketing environment. The goal of marketing intelligence is to improve strategic decision making, assess and track competitors\u2019 actions, and provide early warning of opportunities and threats. Many sources of competitive information exist. Sources of Info. Internal data. Marketing intelligence. Marketing research. Goal 2: Define the Marketing Information System.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}