Marketing/Sales Generating revenue on the Internet (cont.)
{"Image DocumentName": "Marketing/Sales Generating revenue on the Internet (cont.)", "Image ImageDescription": "Personalization - occurs when a Web site can fashion offers that are more likely to appeal to that person. Blog - Web site in which items are posted on a regular basis and displayed in reverse chronological order. Real simple syndications (RSS) - a Web feed format used for Web syndication of content. Podcasting - the distribution of audio or video files, such as radio programs or music videos, over the Internet to play on mobile devices. Personalization occurs when a Web site can know enough about a person\u2019s likes and dislikes that it can fashion offers that are more likely to appeal to that person. Personalization involves tailoring a presentation of an e-business Web site to individuals or groups of customers based on profile information, demographics, or prior transactions. Amazon uses personalization to create a unique portal for each of its customers. A blog (the contraction of the phrase Web log ) is a Web site in which items are posted on a regular basis and displayed in reverse chronological order. Like other media, blogs often focus on a particular subject, such as food, politics, or local news. Some blogs function as online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Since its appearance in 1995, blogging has emerged as a popular means of communication, affecting public opinion and mass media around the world. Real simple syndications (RSS) is a family of Web feed formats used for Web syndication of programs and content. RSS is used by (among other things) news Web sites, blogs, and podcasting, which allows consumers and journalists to have news constantly fed to them instead of searching for it. In addition to facilitating syndication, RSS allows a Web site\u2019s frequent readers to track updates on the site. Podcasting is the distribution of audio or video files, such as radio programs or music videos, over the Internet to play on mobile devices and personal computers. Podcasting\u2019s essence is about creating content (audio or video) for an audience that wants to listen when they want, where they want, and how they want. Podcasters\u2019 Web sites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming. Usually, the podcast features one type of show with new episodes either sporadically or at planned intervals such as daily, weekly, etc.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}