Marketing Optimization Input Tables Input tables to eliminate ineligible assignments of customers to offer types – Customer table – Customer table variables: Identification number, Location, Probability( Attrition), Revenue, Expected Value(Attrition) = Probability(Attrition)*NPV, Automatic payment for services, Product subscriber, Credit rating, Demographic cluster values – (macro or micro) 1/23/2013 Denver SAS User s Group presentation 7
{}