Economic oddities You will spend more money in stores if they carry more expensive items with the lesser expensive items –People rarely buy the most expensive thing, but if they increase their most expensive item, many people spend more on the other items Would a doctor prescribe Med X to patients after reading about it –72% say yes If they read about a study with Med X and Y, equally effective at treating the problem –Only 52% say they prescribe something When asked to bid on a perfect condition 10,000 word dictionary –Average bid $24 When asked to bid on a worn 20,000 word disctionary –Average bid $20 When asked to bid on them when side by side with the other –Average bid for perfect condition one: $19 –Average bid for worn one with more words: $27
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