Search engines and social networks need to keep you on their properties – captive audience Always trying to deliver new services to stop you wandering off to other sites To keep you on-site need to deliver content as relevant as possible to YOU –need to know more about you –need to know what sort of information you are interested in –need you signed in to your account –need to know who your contacts are on-site and elsewhere –need to know about your activity elsewhere Personalise results 22/10/2014www.rba.co.uk9
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