Event Outcomes 2010 was the festival's biggest year to date Attendance grew by 100% Higher profile music industry participants : EMI publishing, Universal publishing, Sony A&R, Universal A&R, Death Row Records, Last Gang Records, etc….in total over 120 participants Multiple venues at capacity crowds Jack Daniel's brand associated with a cool indie festival increasing awareness of the brand amongst indie music hipsters and trend setters Record bar sales nights for some venues (Underground Garage $12,000 on Sat Oct 16) 757 paying attendees not including registration and wristbands, passed through the Hideout (capacity 250) in 4 days Recognized by City Hall as an event of municipal significance Multiple venues with 4a.m.
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