Maslow's hierarchy of needs
{"Image DocumentName": "Maslow\u2019s hierarchy of needs", "Image ImageDescription": "1954. Motivation drivers. creativity. Self-actualization. 3% spiritual. contemplation. 10% experience the past. Self-esteem. emotional. nostalgia. aesthetic. Social needs. intellectual. Interested in learning. 39% The motivation drivers are hierarchical \u2013 in moving up the hierarchy visitors experience increasing levels of engagement \u2013 the further up the level the more fulfilling and rewarding the visit. Social attraction: people see the museum as an enjoyable place to spend time with friends and family. Intellectual: These visitors are driven by self-development and knowledge acquisition, to become more informed and interesting people. Emotional: visitors want to experience what the past was like, or they may have a personal connection to the subject matter (mining museum etc.) Spiritual: visitor are looking for creative stimulation or quiet contemplation and see museums as an opportunity to escape and recharge their batteries. The classification has been grouped into four key drivers: the social, the intellectual, the emotional and the spiritual motivated visitor. Each of them are hierarchical beginning with the social motivated visitor which makes about 48% of visits to museums, the intellectual motivated visitor (39%), the emotional motivated visitor (11%) and the spiritual motivated visitor (3%). For galleries the numbers are quite different with 18% of the spiritual motivated visitors. The higher up visitors move the hierarchy the more fulfilling and rewarding the museums visit was. Thus the aim of good programming and visitor engagement seems to be core to the work we do. Safety needs. 48% entertainment. social. social interaction. Physical needs. After Morris, Hagraeves, McIntyre, 2005.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}