Internet Pros and Cons Advantages Disadvantages
{"Image DocumentName": "Internet Pros and Cons Advantages Disadvantages", "Image ImageDescription": "User Selects Product Information. User Selects Product Information. Limited Creative Capabilities. Limited Creative Capabilities. User Attention and Involvement. User Attention and Involvement. Websnarl (Crowded Access) Websnarl (Crowded Access) Interactive Relationship. Interactive Relationship. Technology Limitations. Technology Limitations. Relation to text This slide relates to material on pp and Figure of the text. Summary Overview This slide summarizes the various advantages and disadvantages of using the Internet as an advertising medium. Some of the advantages of the Internet are the fact the user selects the information, is usually attentive and involved, and the medium is interactive. The major disadvantages of the Internet are limited creative capabilities, web snarl, and a lack of valid measurement techniques. Use of this slide This slide can be used to provide a brief overview of the advantages and disadvantages of using the Internet as an advertising medium. Chapter 15 provides a more complete evaluation of the Internet. Direct Selling Potential. Direct Selling Potential. Few Valid Measurement Techniques. Few Valid Measurement Techniques. Flexible Message Platform. Flexible Message Platform. Limited Reach. \u00a9 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}