Pittsburgh PA: View of in store display at Horne's department store in downtown Pittsburgh. Customers visiting the Horne's Sleep Shop during the Rhapsody of Steel campaign. US Steel launched an awareness campaign of all the current uses of steel in everyday products.  During this time, ALCOA Aluminum Company of America also headquartered in Pittsburgh, was aggressively competing to enter markets where US  steel companies traditional dominated market share. Examples included beer and food Cans, appliances, automobile parts, children toys / bicycles, and more.
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