Example of value based pricing Japanese industrial equipment manufacturer. In its home market, its standard model was priced at the equivalent of US$8
{"Image DocumentName": "Example of value based pricing", "Image ImageDescription": "Japanese industrial equipment manufacturer. In its home market, its standard model was priced at the equivalent of US 80,000 compared with US 50,000 for a similar model by its main competitor from the United States. In Japan, the company sold about 80% more units than its U.S. competitor, while in the United States, where the company had a weaker distribution system, both companies had roughly the same unit sales, although historical growth rates of the Japanese company had by far exceeded the growth rates of its U.S. rival. What is the reason that the Japanese company was able to achieve both a high relative market share and a significant price premium? Hinterhuber,A, Towards value-based pricing\u2014An integrative framework for decision making, Industrial Marketing Management 33 (2004) 765\u2013 778.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}