"Prentice Hall, 2002 20 Evaluate the Ad Methods Banner Benefits Can be Customized Use push ""force advertising"" Direct link to advertiser (shoppers don'"
{"Image DocumentName": "Evaluate the Ad Methods", "Image ImageDescription": "Banners--banners are everywhere. Keyword banners Random banners. Banner Benefits. Can be Customized. Use push force advertising Direct link to advertiser (shoppers don\u2019t have to search) Multi media capabilities. Banner Limitations. High cost. Declining click ratio\u2014 viewers may think its annoying. Size of banners is too small (not noticed) Prentice Hall, 2002.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}