Nonpersonal Communication (2 of 3)
{"Image DocumentName": "Nonpersonal Communication (2 of 3)", "Image ImageDescription": "18. Marketing Communications Strategy. Nonpersonal Communication (2 of 3) Sales Promotion. Those marketing activities, other than personal selling, mass media advertising, and publicity hat stimulate consumer purchasing and dealer effectiveness. Public Relations. A firm\u2019s effort to create favourable attention and word-of-mouth b. Copyright \u00a9 2003 by Nelson, a division of Thomson Canada Limited.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}