What is an experiment? An experiment: A research approach in which one [or more] variable[s] are manipulated and the effect[s] on other variable[s] ar
{"Image DocumentName": "What is an experiment? An experiment:", "Image ImageDescription": "A research approach in which one [or more] variable[s] are manipulated and the effect[s] on other variable[s] are observed. Key variables: Independent (IV): variables one controls directly such as price, packaging, distribution, product features, etc.; Treatment (T): the independent variable manipulated during an experiment to measure its effect on the dependent variable; Dependent (DV): variables one does not directly control such as sales or customer satisfaction - (might control them by manipulating the independent variable); Extraneous (EF): factors one does not control but has to live with such as the weather. \u00a9 Matthias Rauterberg. TU/e ID, 2009.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}