48 Gen X Family Defined:The majority of Gen Xers are focused on family issues – balancing demands of career, home and children; finding family  Their kid-focus makes this their most important life stage to date  Strong emphasis on protecting the kids from a dangerous world – accelerated since 9/11  The growing Singles minority are looking to establish their social family Intersection of Core Values & Life Stage (Shared by both Gen X Men and Women)
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