Purposes and Significance of the Marketing Plan
{"Image DocumentName": "Purposes and Significance of the Marketing Plan", "Image ImageDescription": "A good marketing plan will: (1) Explain both the present and future situations of. the organization. (2) Specify the outcomes that are expected. (3) Describe the specific actions that are to take place. (4) Identify the resources that will be needed. (5) Permit the monitoring of each action and its. results. Communicating the strategy to top executives is paramount.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}