Customers Firm Suppliers Competitors Complementors A player is your complementor with respect to customers if customers value your product more when they have the other player's product as well A player is your competitor with respect to customers if customers value your product less when they have the other player's product as well A player is your complementor with respect to suppliers if it is more attractive for a supplier to provide resources to you when it is also supplying the other player A player is your competitor with respect to suppliers if it is less attractive for a supplier to provide resources to you when it is also supplying the other player The Value Net Source: Adam Brandenburger and Barry Nalebuff, Co-opetition (New York: Currency Doubleday, 1996)
{}