Sales-oriented Supply exceeded demand Supply exceeded demand Companies tried to convince consumers to buy their products rather than their competitors' Companies tried to convince consumers to buy their products rather than their competitors' Companies still made whatever they wanted, counting on their ability to peddle their products Companies still made whatever they wanted, counting on their ability to peddle their products Example: supply of cars went up, so the companies made whatever they wanted and convinced people they wanted that Example: supply of cars went up, so the companies made whatever they wanted and convinced people they wanted that
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