When is Marketing Research Needed
{"Image DocumentName": "When is Marketing Research Needed?", "Image ImageDescription": "Exhibit 2.3. Type of information. Can decision problem be resolved. with subjective information? YES. Decision. Maker. NO. NO. Don\u2019t undertake the. Info research process. Nature of decision. Is problem of strategic importance? YES. Availability. of data. Is secondary data inadequate for. addressing the problem? NO. YES. Marketing Researcher. Bring in. NO. Time. constraints. Is there enough time to collect. data for managerial decision? YES. NO. Resources. required. Are there enough resources. ( , people) to carry out the study? YES. Cost/Benefit. Ratio. Does value of research. outweigh costs of research? NO. Do undertake the. Info research process. YES.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}