Quality Lift Results by Industry* PBS Helps Build Sponsors Brands Industry AVG Quality Score Among All Respondents in Study AVG Quality Score Did Not Identify Company as Sponsor on PBS AVG Quality Score Identified Company as Sponsor on PBS AVG Quality Lift AVG % Lift Financial (5) 5.565.706.60.9016% Technology (2) 7.147.097.81.7310% Auto/Energy (3) 6.106.146.80.6611% Retail (3) 6.316.217.09.8914% Manu/Chemical (3) 5.835.976.84.8715% TOTAL AVG (17) 5.986.036.91.8815% *Quality lift=quality score difference between those who have seen the corporation/brand sponsoring programs on PBS and those who have not (column 3 - column 2) PBS Sponsorship – Awareness and Impact on Quality Perceptions, Harris Interactive, August, 2006.
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