Promotion Mix Strategies
{"Image DocumentName": "Promotion Mix Strategies", "Image ImageDescription": "Marketers can choose from two basic promotion mix strategies: push promotion or pull promotion. A promotion strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to channel members, which in turn promote it to final consumers. Push Strategy. A promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that plus the product through the channel. Pull Strategy.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}