Information sources are multiple and inconsistent
{"Image DocumentName": "Information sources are multiple and inconsistent", "Image ImageDescription": "Consumers are bombarded by information from different sources, which are often not coordinated in their messaging: Press coverage: national and local news. Film / TV shows / Books: eg. Food Inc., Fast Food Nation, End of the Line. Celebrity Chefs: eg. Jamie\u2019s School Dinners, Hugh Fearnley-Whittingstall\u2019s Chicken Campaign. (Trusted) brands : eg. Innocent, Green and Black, Ben & Jerry\u2019s, Retailers: eg. Tesco, M&S, Co-Op & Waitrose. But few consumers seem to actively seek out information from the \u2018regulator brands\u2019 themselves (ie. Fairtrade, Marine Stewards, Soil Association etc) to better understand what they mean. Currently it is too much effort for consumers to really understand the ethical agenda and so they remain disengaged until something or someone clarifies an issue for them.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}