1983 newspaper advertisement for the BBC Micro which accompanied the Computer Literacy Project. In presenting the computer as offering fluency in the 'language of the future', the advert makes use of a millenarian rhetoric which was actually becoming less common by this point, as computers were increasingly familiar. Acorn's strong and assured sales base in schools education led it to address much of its marketing to parents, continuing to promote the microcomputer as a learning device, while competitors increasingly stressed leisure or business advantages.
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