Composite image showing the branding of the 'Hereford Express' in relation to that of a Tesco Express. A cheeky shopkeeper is getting a little extra help with his business - after he painted his signage in a strikingly similar style to Tesco. See NTI story NTISHOP. Sris Kumar, 41, is risking the wrath of the supermarket giant after he named the shop Hereford Express using red-white-and-blue colours. The shop, on Folly Lane in Hereford, changed its signage two weeks ago and pictures of it have been shared hundreds of times on social media. But despite the close comparison to Tesco, Mr Kumar, who took over the shop last year, is adamant he has not copied the iconic store.
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