R ESULTS The Wellington campaign during the Rugby World Cup of 2011 cost : $24,196 $8,000 to create the video, including, equipment & cast $3,549 to design and build the website $1,000 for design for the logo options / Facebook ads / banners $3,147 for Facebook advertising $8,500 one off fee to Radio Network for commercials, presenter liners, ZMonline.com advertising, project management & licensing Donations to fund the initial campaign: $8300- Istar Ltd.
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