"Black and white photographic image showing a huge motorcycle wheel in left foreground, and a smaller image of a young boy running (seen from behind), in the lower right corner. In order to promote traffic safety, the poster is designed so the vehicle tire threateningly appears to be about to run over the child.Text in red Akzidenz Grotesk type face at upper left: Automobil-Club der Schweiz (Automobile Club of Switzerland); below in white Akizidence Grotesk: "" Schüzt das Kind!"" Yellow ground across bottom edge."
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