Innovating users tend to be lead users: - experience needs ahead of others - have a strong need for a solution Innovations developed by lead users have high commercial value – Morrison and several other authors Innovations developed by lead users have high commercial value – Morrison and several other authors Commercial value of innovations users develop goes up as lead user characteristics of innovators intensify – Franke & vH Commercial value of innovations users develop goes up as lead user characteristics of innovators intensify – Franke & vH
{}