Unique Selling Proposition  Each advertisement makes a proposition to the customer  It must be one the competition cannot or does not offer  It must be strong enough to pull over new customers to the brand Three characteristics of a unique selling proposition:
{"Image DocumentName": "Means of Finding Major Selling Ideas", "Image ImageDescription": "The major selling idea should emerge as the strongest singular thing you say about your product or service. This should be the claim with the broadest and most meaningful appeal to your target audience\u2026 Using a unique selling position. Creating a brand image. Finding the inherent drama. Positioning.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}