How does advertising affect price and profits
{"Image DocumentName": "How does advertising affect price and profits?", "Image ImageDescription": "Advertising can create brand loyalty and decrease the price elasticity of demand. Advertising can also provide information about where products can be found, thereby increasing competition. As a consequence, advertising can result in either an increase or a decrease in the price of the product compared to what it would be if there were no advertising in the industry. Advertising increases costs. However, advertising can also increase revenues. So advertising may cause profits to either increase or decrease relative to what they would be if there were no advertising in the industry.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}