Beer Shopper Decision Tree: C-Stores = dominant path(s) = secondary path(s) Source: A-B In-Store Decision Tree Study, 2005 Based on Shoppers, not Volu
{"Image DocumentName": "Beer Shopper Decision Tree: C-Stores", "Image ImageDescription": "100% Based on Shoppers, not Volume! Energy / High Alcohol <1% Super-Light. 2% Traditional Beer. 98% Premium/ Above Premium. 69% Value. 29% Malt. 12% Traditional. Value. 16% Premium Light. 25% High Alcohol. 2% Imports. 12% Premium. Regular. 27% Light. 3% Regular. 13% Craft/ Micro <1% FAB. 4% Domestic. Specialty 2% = dominant path(s) = secondary path(s) Source: A-B In-Store Decision Tree Study, 2005.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}