"IDEA International - Bell Alarm Clock - Light Grey - ""Bell""is a new format for the morning alarm clock that moves the bell component to the back, and uses it as part of it's body. This not only saves on components and simplifies the appearance, but also allows for a much louder ring. Louder than a mobile phone, a desk clock or a watch. As loud as a fire bell or a bicycle bell. This loudness is reflected in the choice of colours: Fire bell Red or Bicycle bell Chrome."
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