5-7 Factors Affecting Consumer Behavior: Personal Personal Influences Age and Family Life Cycle Stage Age and Family Life Cycle Stage Occupation Econo
{"Image DocumentName": "Factors Affecting Consumer Behavior: Personal", "Image ImageDescription": "Personal Influences. Factors Affecting Consumer Behavior: Personal. This CTR corresponds to Table 5-2 on p. 142 and the material on pp Factors Affecting Consumer Behavior: Personal. Lifestyle Identification. Age and Family Life Cycle. Stage. Occupation. Economic Situation. Personality & Self-Concept. Personal Factors. Age and Family Life-Cycle Stage. Buyers\u2019 choices are affected by changes in their age and family structure over time. Young singles have different tastes in clothes, furniture, food, and recreation than do middle aged persons with their own children. Older consumers continue to change in their preferences and additionally acquire new buyer needs such as increased health care needs. Occupation. A person\u2019s occupation carries with it distinct consumptive needs. White collar workers need different clothes than blue collar workers. Also, occupations usually carry their own subcultural norms and values that influence buyer behavior. Economic Situation. Means constrain buyer behavior for almost everyone except for the most wealthy. Personality and Self-Concept. Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting response to one\u2019s own environment. Self-concept is the basic perception that people have about who they are. Lifestyle. Lifestyle is a person\u2019s pattern of living as expressed in her or his activities, interests, and opinions. Determining lifestyle involves measuring AIO dimensions -- the Activities, Interests, and Opinions of consumers. Psychographics. Lifestyle measures combined with demographic information can identify distinct market segments for consumer products and services. The best known of these methods, VALS 2, is addressed on the following CTR. Activities. Opinions. Interests.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}