Store type: Furniture Time/Day: Wednesday, November 27th, 5 pm Size: 40.000 m² Target group : Age 50+, both gender, high income Salespeople: Oversaturated, active approach Special promotion: Christmas, car raffle, sales Pathway: Wide; furniture settings Keeping customer in store: Restaurants, play area Consultants' opinion: Sensory experience Store interior Picture source: / www.moebel-kraft.de/standorte/berlin www.moebel-kraft.de/standorte/berlin Hypothesis I – Retail Audit – Customer Profiles – Hypothesis II 7
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