Main criteria of fresh seafoods FOCUS GROUP 1.Freshness 2.Specie 3.Price COGNITIVE CHAIN 1.Freshness 2.Specie 3.Price COGNITIVE DISSONANCE 1.Aspect/Freshness 2.Price 3.Label/brand Main Criteria Quality/ Freshness/ price DELPHI 1.Price 2.Quality/Freshness
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