Definitions of MR I Market Research Society (Sept. 2003) - UK
{"Image DocumentName": "Definitions of MR I Market Research Society (Sept. 2003) - UK", "Image ImageDescription": "Market Research Society (Sept. 2003) - UK. Market Research is: The application of scientific research methods to obtain objective information on peoples attitudes and behaviour based usually on representative samples of the relevant populations. The process guarantees the confidentiality of personal information in such a way that the data can only be used for research purposes new classic version vs. Older version: 1998 the collection and analysis of data from a sample of individuals or organisations relating to their characteristics, behaviour, attitudes, opinions or possessions. It includes all forms of marketing and social research such as consumer and industrial surveys, psychological investigations, observational and panel studies  Providing feedback to clients where personal data drawn when sampling from a. customer database are shown at the interview stage to be inaccurate or out-of-date; \udbc0\udc83 Enabling individual complaints or dissatisfactions about customer service raised by. respondents during an interview to be fed back to clients at the respondent\u2019s request; \udbc0\udc83 Enabling clients to ensure that their customers are not over-researched ; \udbc0\udc83 Providing information back to clients that can be used to update data items other than. personal details. A new categorisation of projects has therefore been introduced to help members deal with these. issues, and understand where the boundaries need to be drawn between Classic research and. projects conducted for other purposes. The following chart and accompanying notes describe the. main types of data processing categories. These categories re-define the data collection. processes used in the market research industry, and clarifies the types and extent of feedback which can or cannot be undertaken or described as confidential market research as covered by the Code of Conduct.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}