Target: Using ranking algorithms to predict pregnancy
{"Image DocumentName": "Target: Using ranking algorithms to predict pregnancy", "Image ImageDescription": "The goal: Since birth records are public, new parents are bombarded with marketing and advertising offers. Target\u2019s goal was to identify parents before the baby was born. More specifically, target wanted to be able to identify pregnant women in the second trimester and send them coupons for diapers, car seats, etc. The outcome: Target was successful! Women thought it was creepy. The PR following effected Target negatively. The solution: Continue to target (haha) pregnant women with relevant ads, however include purposefully non-relevant ads so they do not notice.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}