19 Latent Demand Segments Source: NGF/Synovate Beginners (Never Played) Those With Some Experience (Never Committed) 1 Former Committed Golfers 2 (1) Classified themselves as Not or OK (2) Classified themselves as Fun , Hooked or Nut 12 9 4 25 Latent Very/Somewhat Interested 47% 37% 16% 100% Percent Of Latent
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