International Telecommunication Union Geneva, 9-10 February 2009 36 Web single sign-on Trusted Partners in Web 2.0 Operator works with third parties or in- house service providers circle of trust and new revenue streamsOperator works with third parties or in- house service providers circle of trust and new revenue streams User signs on once to access all applications in the circle, and enjoysUser signs on once to access all applications in the circle, and enjoys a convenient user experience controlled, secure access to online servicescontrolled, secure access to online services Enriched portal attracts & retains users Cuts costs & saves time by using a central approach to identity mashing up in-house and third-party applications with SSOmashing up in-house and third-party applications with SSO Establishes a reputation as a trusted partner in the Web 2.0 worldEstablishes a reputation as a trusted partner in the Web 2.0 world Operator challenges Reduce churn to Web 2.0 service providers and other telcos Enhance the user experience Simplify use of in-house and externally branded applications Establish a trusted image/brand Operator benefits Use case overview Operator circle of trust User (when abroad) UserMySpace Mail, calendar Internet common database Identity Manager
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