The Breakthrough R&D Idea: R&D is 75% confident they could double the concentration of liquid Tide and get the same or better cleaning results Instead of 91 ml of Tide, a consumer would only need to add 45.5 ml of Tide to a load of laundry R&D needs 1 yr and a dedicated staff /research budget to fully investigate the idea – total cost of research = $10 million F&A Assignment – Is this $10 million a worthwhile investment.
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