At the famous Butlins holiday camp in the Somerset town of Minehead, a poolside lifeguard overlooks the main  pool from an overhead bridge. Behind him a monorail transports holidaymakers around the resort. Wearing the large letter B for Butlins on his red vest, the young lad sucks on his whistle held between his lips and prominently, the words 'Made in England' have been tattooed on his left shoulder - as if a statement for his patriotic ideals but also for those of Butlins - an institution for the British working classes who after the war had the opportunity to spend their summers at special resorts in seaside towns that provided entertainment and fun. Butlins and other camp businesses went into decline when the masses preferred Spanish vacations but have since been revived as travel costs have again soared and holidays at home are once again popular.
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