Figure 3. Bass model of technology adoption yields different innovator and imitator parameters for different products in different countries. (a). RISC innovator adoptions exceeded PC innovator adoptions, but was much lower than CD player innovator adoptions. (b) Mobile phone imitator adoptions in BRIC countries exceeded all other imitator adoptions. RISC imitator adoption is comparable to VCR imitator adoption, (c) RISC is comparable to telephoneaAnswering devices in terms of the ratio of innovator to imitator adoptions. RISC adopters are less likely to be early-innovator adopters than PC adoptions (1980–2000), but more likely than for telephone answering machines (1982–2000).
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