Football fans outside the H&M store on  Super Bowl Boulevard in Midtown Manhattan in New York on Thursday, January 30, 2014. Despite the game being held in New Jersey on February 2 sports fans are packing New York to take part in the multitude of activities planned around the game including the 13 block stretch of Broadway, running from 34th street through 47th street that will host Super Bowl Blvd. from January 29 to February 1. (© Richard B. Levine)
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