Marketing Strategies for Service Firms Five gaps that cause unsuccessful delivery –Gap between consumer expectation and management perception Eg : Con
{"Image DocumentName": "Marketing Strategies for Service Firms", "Image ImageDescription": "Five gaps that cause unsuccessful delivery. Gap between consumer expectation and management perception. Eg : Consumer want low price \u2194 Management perceiption : sopisticated. Gap between management perception and service-quality specification. Eg : Consumer want fast, but manager don\u2019t specify this in minutes. Gap between service-quality specification and service delivery. Eg : Personel don\u2019t deliver service like specification needed. Gap between service delivery and external communications. Eg : External communications have distorted the customer\u2019s expectations. Gap between perceived service and expected service. Eg : Consumer expectation \u2194 Company\u2019s performance.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}