The power in the formulas is that they can help us competitively position with precision For example, if there is a 9 month supply of homes we need to be sure we are positioned as the next best one… the best of show On the other hand if there is less than a 6 month supply we may be able to be more aggressive in pricing, so long as we are positioned within the range of what is selling, that is, priced within the Trading Range It is extremely important to avoid becoming market worn Competitive Positioning
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