Core Marketing Concepts:- To understand the marketing function, we need to understand the following core set of concepts.
{"Image DocumentName": "Core Marketing Concepts:- To understand the marketing function, we need to understand the following core set of concepts.", "Image ImageDescription": "Needs, Wants & Demand:- Needs are the basic human requirements. People need air, food, water, clothing and shelter to survive. They also have a very strong needs for recreation, education and entertainment. These needs become wants, when they are directed to specific objects that might satisfy the need. Ex:- Food habit of USA and India. Demands are wants for specific products backed up by an ability to pay. Ex:- Mercedes, BMW etc. Companies must measure not only how many people want their product, but also how many would actually be willing and able to buy it.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}