Figure 1.4Nonmarket Strategies for Business (cont'd) Political Strategies (Chapters 8–10) 1.Overall strategy for dealing with governments:  Ignore them (be reactive and wait to see what happens)  Oppose them (be proactive and try to stop their strategic action against you)  Negotiate with them (bargain to minimize negative consequences to your business)  Work with them (essentially give in and do what they want you to do) 2.Lobby politicians and/or regulators (tell government your side of the issue— information strategy) 3.Grassroots campaigns (get market groups to contact politicians and/or regulators) 4.Building coalitions with market environment (usually competitors) 5.Seek business societal interest group support (peak and trade groups to which the business belongs) 6.Testimony at hearings (overlaps with information strategy 2 and legal strategy 2; use when needed) 7.Donations/campaign contributions to politicians (strategy used to help get politician elected) N—New strategy that you add © Routledge
{"Image DocumentName": "Figure 1.1 The Market Environment", "Image ImageDescription": "Interaction. Stakeholders in the Market Environment. Direct. Suppliers. Business. Customers/Consumers. Distribution-Retailers/ Creditors. Owners/ Stockholders. Employees/ Managers. Purchasers of the products/Users of the products. Indirect. Competitors. \u00a9 Routledge.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}