Greg Siefkin of Magic Ruby and Tom Engdahl, President & CEO, Magic Ruby, attend Variety's Entertainment Apps Conference in Association with Application Developers Alliance at Sheraton Hotel on November 29, 2012 in Universal City, California.
{"Image ImageDescription": "UNIVERSAL CITY, CA - NOVEMBER 29:  (L-R) Greg Siefkin of Magic Ruby and Tom Engdahl, President & CEO, Magic Ruby, attend Variety's Entertainment Apps Conference in Association with Application Developers Alliance at Sheraton Hotel on November 29, 2012 in Universal City, California.  (Photo by David Livingston/WireImage)", "Image Copyright": "2012 WireImage"}