Opinion leadership The process by which one person--the opinion leader--informally influences the actions or attitudes of others who may be opinion se
{"Image DocumentName": "Opinion leadership", "Image ImageDescription": "The process by which one person--the opinion leader--informally influences the actions or attitudes of others who may be opinion seekers or opinion recipients. Term is sometimes used interchangeably with WOM. What does it mean?", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}