The Fashion range, was added to Stylecraft in 1955 and amongst the first of its designs was Conran's Nature Study. Then aged 24, this was one of Conran's early appearances on the design scene in his own right. After leaving St Martins College of Art and Design to do some work for the 1951 Festival of Britain, it was some fabric designs and an interest in Italian black and white styling that brought him to the attention of Roy Midwinter.
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