"Roland Fox recognised the brilliance of Lord's decision, but had barely three months to put it into practice. He decided that the new car's grille should be part-Bentley, part-Alvis in appearance, and Lord gave the new design the go-ahead. In October 1959, the car was launched as the ""Princess 3-litre"". However, in the minds of the public, the Princess name was still firmly associated with Austin, so in a move to overcome the fact that the new car was being referred to as the ""Austin Princess 3-litre"", BMC took the bold decision to brand the cars as the ""Vanden Plas Princess 3-litre"" from May 1960 onwards, and in due course the BMC coachbuilding subsidiary became known as ""Vanden Plas Princess Cars"". All future Vanden Plas Princess models would follow the style set by the 3-litre."
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