45 Ralph Paglia; Director – Digital Marketing, 505-301-6369, ralph_paglia@adp.com Automakers and dealers pulled dollars out of television, newspaper and magazine media buys and redirected them to digital media in 2006 and 2007, - Lisa Phillips, eMarketer senior analyst eMarketer data shows the automotive category accounted for $2.69 billion, or nearly 14%, of the $19.5 billion that was spent on Internet advertising and marketing in 2007.
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