"In honour of Brighton Fashion Revolution Week, we're bringing together a panel of experts to discuss one of the most controversial questions out there: Can fast fashion ever be sustainable?⠀ ⠀ We all know that fast fashion has it's seriously concerning flaws – the materials used, the lack of transparency in supply chains, the hidden environmental impact (hidden from the buyer, at least). But the vast majority of people shop fast anyway, even if it's just for the occasional ""I've got to get these jeans quickly and I know that this store has my size"" buy.⠀ ⠀ When we ran our first Trash Talk campaign looking into attitudes towards packaging, 85% of people felt that the retailer, designer and manufacturer were most responsible for its environmental impact. From discussions had throughout the City Girl Network, it seems that it's a similar view for fashion.⠀ ⠀ But is it possible for fast fashion to adopt ethical practices? What sacrifices should we be prepared to make in order for this to happen? And are there fast fashion companies already on the case?⠀ ⠀ PANELISTS⠀ ⠀ Jo Godden, founder of RubyMoon Swimwear: Having spent over 15 years working as a fast fashion swimwear and lingerie designer, Jo used her knowledge to create swimwear and gymwear out of ocean plastics in 2012.⠀ ⠀ Jimmy Dorrell, Head of Sustainability for Clarity Environmental: For the last 10 years, Jimmy has advised dozens of fashion houses and product designers on applying more sustainable practices to their production lines.⠀ ⠀ Hermione Berendt, co-founder of Revival Collective: At just 24 years old, Hermione has spent the last 3 years evolving from being a fast fashion shopaholic to building a movement that inspires young people to support the ethical and sustainable fashion scene in Brighton.⠀ ⠀ #brightongirl #brighton #girlpower #feminism #trashtalk #sustainablefashion #fashionbrighton"
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