Wine Hard Liquor Share of Requirements and Second Choices Among Most Often Buyers of Segment How to read: Few buyers are 100% loyal to any one segment
{"Image DocumentName": "Share of Requirements and Second Choices Among Most Often Buyers of Segment", "Image ImageDescription": "B E E R. Wine. Hard Liquor. Energy / High Alcohol. na. Super-Light. 68% Traditional Beer. Premium Lights. Premium/ Above Premium. Value. Malt. 51% Traditional. Value. Premium Light. 83% Premium Regulars. High Alcohol. 65% Imports. 70% Premium. Regular. 71% Premium Regulars. Premium Lights. Micros. Light. 80% Regular. 69% Premium Regular. Imports. Craft/ Micro 68% Premium Lights. FAB. 70% Domestic. Specialty 69% Premium Lights. Premium Regulars. Imports. Imports. Premium Lights. How to read: Few buyers are 100% loyal to any one segment, but they do have most often preferences. For example, those who say their most often brand is a Premium Light brand, on average, give 83% of their beer volume to Premium Lights. When they are not buying Premium Lights, they are next most likely to buy either Premium Regulars or Imports. Source: A-B Shopper Poll, 2005.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}