The Profit-Maximizing Price
{"Image DocumentName": "The Profit-Maximizing Price", "Image ImageDescription": "The 75 percent markup for the strawberry glycerin soap is lower than the 141 percent markup for the apple-almond shampoo. This is because the demand for strawberry glycerin soap is more elastic than the demand for apple-almond shampoo. Remember, when demand is elastic, we should set markups over cost at a lower level. The elasticity of demand for the soap is lower than that for the shampoo, so we should set a lower markup over cost. Apple Almond.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}