West Coast LHC Theory Meeting, April 17, 2009 2 The Standard Model Flavor Problem and Beyond Theorist's motivation for flavor studies – SM flavor problem – If new physics is seen at the LHC, have to also address new physics flavor puzzle – Can create and test new models which explain some of these outstanding issues Experimentalist's motivation – Minimal flavor-violating models are simple, but new physics is not necessarily simple – Flavor-violating new physics could be easier to see than flavor-conserving version Enter SPICE
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