Commercialization Strategy
{"Image DocumentName": "Commercialization Strategy", "Image ImageDescription": "Vision. Product. Marketing. Financing. People. Operations. Once there is clear evidence that the product or service has commercial potential, the entrepreneur has the will and capacity to take the venture forward, there is consensus on venture progress and a realistic assessment of the venture risk level, it is time to develop a go to market commercialization strategy. The purpose of the commercialization strategy is to develop the most efficiently achievable pathway to being cash flow positive. The end product of this step is the business plan. There are dozens of books and templates available to assist in this process, but what most fail to address is risk. A fundable business plan will be written with a common theme of risk mitigation. Once again the 5 risk factors play a major factor in developing a commercialization strategy which will be incorporated into a written business plan. This is a team process. It is virtually impossible to write a fundable plan without a team of experts providing input in the form of legal, marketing, financial, engineering, and production information. Ultimately the plan will be only as good as the level of validation of the information provided. Ideally, a team effort!", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}