Marketing Strategy and Consumer Behavior
{"Image DocumentName": "Marketing Strategy and Consumer Behavior", "Image ImageDescription": "1-1. Outcomes. Individual. Firm. Society. Problem Recognition. Information Search. Alternative Evaluation. Purchase. Use. Evaluation. Consumer Decision Process. Marketing Strategy. Product, Price, Distribution, Promotion, Service. Identify product-related need sets. Group Customers with similar need sets. Describe each group. Select attractive segment(s) to target. Marketing Segmentation. Company. Competitors. Conditions. Consumers. Marketing Analysis. Copyright \u00a9 2001 by The McGraw-Hill Companies, Inc. All rights reserved.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}