Marketing Communications Mix
{"Image DocumentName": "Marketing Communications Mix", "Image ImageDescription": "18. Marketing Communications Strategy. Marketing Communications Mix. The blend of personal selling and nonpersonal communications (including advertising, sales promotion, public relations, sponsorship marketing, and point-of-purchase communications) by marketers in an attempt to accomplish information and persuasion objectives Copyright \u00a9 2003 by Nelson, a division of Thomson Canada Limited.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}