Team Work Plan to Uncover Opportunities Dairy Might Leverage Within The Powered Space 4 Making dairy the go-to food/beverage for people who want more physical or mental energy Dairy entry into new & existing energy markets GfK Qualitative Work:  Identify consumer needs by need state/ occasion/ segments  Conduct global scan for new product innovation across energy market Quantitative & Secondary Research:  Exploration of energy claims within food & beverage within the retail channel  E.g.
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