2 Change and Transition Change –Unstable environment – ongoing challenge –Switch b/w standardization «» customization –Needs reorganization of resources Human, technology, marketing, distribution… Managers must agree with the strategy –Otherwise poorly implemented –Country Mgr feel lost control  Resignations Moved from customization  standardization (HO) Transition through Alliances or IJV –Alliances/IJV more difficult to change than wholly-owned subsidiary Requires multiple trusting relationship
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