Click to embiggen. 4 in 10 Millennials Interested in Co-Creating Products With Brands Leveraging Millennials' affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More (via 4 in 10 Millennials Interested in Co-Creating Products With Brands)
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