Le plan de communication
{"Image DocumentName": "Le plan de communication", "Image ImageDescription": "Quels objectifs de communication : insertion dans l\u2019objectif strat\u00e9gique. Notori\u00e9t\u00e9 (spontan\u00e9e, top of mind, assist\u00e9e, qualifi\u00e9e) \uf0e0Vis\u00e9e cognitive. Image ( bonne, mauvaise) \uf0e0Vis\u00e9e affective. Adh\u00e9sion \u00e0 l\u2019action. \uf0e0Vis\u00e9e conative.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}