Sales Promotion Methods (cont'd)
{"Image DocumentName": "Sales Promotion Methods (cont\u2019d)", "Image ImageDescription": "Point-of-purchase displays. Promotional material in the retail store designed to inform customers and encourage purchases. Trade shows. Industry-wide exhibits at which many sellers display their products. Buying allowance. A temporary price reduction to resellers for purchasing specified quantities of a product. Cooperative advertising. A manufacturer agrees to pay a certain amount of the retailer\u2019s media cost for advertising the manufacturer\u2019s product. Copyright \u00a9 Houghton Mifflin Company. All rights reserved.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}