Product and Service Assortment Retail Store Positioning
{"Image DocumentName": "Product and Service Assortment Retail Store Positioning", "Image ImageDescription": "Wholesaler Marketing Decisions. Wholesaler Marketing Decisions. This CTR relates to the discussion on pp Wholesaler Marketing. Mix. Wholesaler Strategy. Product and Service Assortment. Prices. Promotion. Place (Location) Wholesaler Marketing Decisions. There are important differences among the marketing decisions made by wholesalers, retailers, and manufacturers, although each element of the marketing system addresses the five key decision areas: Target Market Decision. Like all marketing operations, wholesaling needs focus. Wholesalers may target by size of customer, need for service, or other factors. Product Assortment and Services Decision. Assortment is the product of the wholesaler. Still immediate availability of items made possible through large inventory is giving way to better stocking of faster-moving items. Inventory costs are balanced against the profitability of each line. Price Decision. Traditionally, wholesalers markup products by a fixed percentage. Costs are deducted from this markup, leaving low single digit profits. Volume is the key. Discussion Note: The Sam\u2019s Club membership wholesaler chain aims that pricing to exactly cover costs. Profit is to come from the sale of memberships alone. Promotion Decision. In general, wholesalers are not promotion-minded. But as competition increases and the wholesale market becomes more fragmented, more attention to promotion tools, especially nonpersonal ones, is likely. Place Decision. Traditional place decisions were made on low cost factors, with little investment in facilities. Modern inventory tracking, loading, and routing systems are making place locations more strategic than simply finding large, empty, low-cost buildings. Target Market. Retail Store Positioning.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}