|4|4 Contention In managerial/enterprise terms CSR as relationship management involves: a recognition of the relationships between an enterprise and others in society an awareness of context and trends, and a sensitivity to issues CSR is therefore measured through the ability of an enterprise to: anticipate and contextualise its activities, develop effective and coherent systems to control risks and to spur innovation and change engage with stakeholders Through this an enterprise is responsive to these complex relationships and to the stakeholders that represent them
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