A bar graph has four columns in gradient shades of gray on the left, labeled Early Stage, Emerging, Turnaround and Resurgent. There are three columns on the left in orange labeled Regional, National and Iconic. The square is bisected by a dotted line with a black point in the middle reading Inflection Point. Plus signs are on either end on top of the dotted line, and minus signs are on either end on the bottom of the dotted line. On the left, the line has a gray label that says 3x-5x EBITDA. On the right, a white line angles off from the dotted line and has a white label that says 6x-20x EBITDA. On the right hand side of the graph it reads, Franchisor Market Value. Beneath the square is a numbered scale ranging from 0 to 20+ that is labeled Time.
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