The Marketing Concept
{"Image DocumentName": "The Marketing Concept", "Image ImageDescription": "Need for marketing research based on marketing concept Idea introduced in 1952, GE\u2019s Annual Report: The (marketing) concept introduces the marketer at the beginning rather than at the end of the production cycle and integrates marketing into each phase of the business. Thus, marketing, through its studies and research, will establish for the engineer, the designer, and manufacturer, what the customer wants in a given product, what price he (or she) is willing to pay, and where and when it will be wanted. Marketing will have authority in product planning, production scheduling, and inventory control, as well as in sales, distribution, and servicing of the product. Gave rise to the Marketing System Conceptual model linking Independent Variables (causes) to Dependent Variables (outcomes) Understanding the link between IVs and DVs (and reducing uncertainty) is a key function of marketing research \uf0e0", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}