Slide shows 'SEO is your Plain Language secret sauce.' Good SEO means: Choosing 1 word/phrase to be the focus on your page, using that term in your title, in the page text, and 1-2 headers (but not spamming with it), linking to external and internal pages related to your key phrase, using language your audience uses (inclusivity) and using alt-text for images, charts etc (accessibility).
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