zTraditional server vendors dominate zBrand equity high, in transition zIntel, RISC dominate zPeripheral players in position zOS structure in flux zChannel structure blurring zCustomer base broad zTechnology-centric zConsumer suppliers will dominate zBrand equity diminishing, new brand personalities emerging zPoints of presence will cause a shift in influence (e.g., Cisco) zEmergence of embedded server devices zOpen source dynamics will prevail zChannel structure evolving – utilities, contract manufacturers, portals, etc.
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