Consumers want good taste and 'fit' with their lifestyles
{"Image DocumentName": "Consumers want good taste and \u2018fit\u2019 with their lifestyles", "Image ImageDescription": "Insight: the attitude-behavior gap. Consumers want good taste and \u2018fit\u2019 with their lifestyles. Taste is still more important than health. Convenience dominates lives \u2013 the demand for quick fix solutions. Few people like making significant lifestyle changes (e.g. only 1% of dieters achieve permanent weight loss) - people want quick fixes. So make products simple and easy to use. Does the product meet the occasion? \u2013 portable, ready-to-use, single serve etc. One cant get into a mindset thinking that people are completely health obsessed. Taste still edges health in terms of consumers choice of food and drink: in 2004 Adweek reported a poll that showed that 68% of US respondents believe that eating is one of the pleasures in life According to 2003 research by InsightExpress, 80% of Americans are not willing to sacrifice taste for healthier, less-flavorsome foods. When Datamonitor asked European and American consumers in September 2004 what the most important factor was for their choice of a light meal, taste was #1 reason. So no matter how good you product is, if it doesn\u2019t taste good you will lose customers. Its also vital to not overlook the importance of creating products that conveniently \u2018fit\u2019 with consumers hectic lifestyles. Everyone is time-pressured these days. So don\u2019t make using your products overly complicated (for example complex regimes too follow) And ensure that your products match the occasion they are targeting \u2013 e.g. for OTG \u2013 portable, resealable, single serve. Ultimately you are providing a food or drink, not a medicine, so its got to taste good like all food should.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}