Through the line-TTL Through the line
{"Image DocumentName": "Through the line-TTL", "Image ImageDescription": "Through the line refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the line . An example would be a TV commercial that says come into the store to sample XYZ product . In this example, the TV commercial is a form of above the line advertising and once in the store, the target customer is presented with below the line promotional material such as store banners, competition entry forms, etc.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}