S-D Logic Getting the Logic Right The greatest danger in times of turbulence is not the turbulence: it is to act with yesterdays logic. Peter F. Druck
{"Image DocumentName": "Getting the Logic Right", "Image ImageDescription": "The greatest danger in times of turbulence is not the turbulence: it is to act with yesterday\u2019s logic. Peter F. Drucker. What is needed is\u2026a marketing interpretation of the whole process of creating utility. Wroe Alderson. The main power base of paradigms may be in the fact that they are taken for granted and not explicitly questioned. Johan Arndt. Value Proposition: There are alternative logics for understanding markets and marketing. S-D logic is more robust and better suited to the long-term viability of marketing. (as a professional practice, science, and societal contributor).", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}