Factor Analysis (Contd.)
{"Image DocumentName": "Factor Analysis (Contd.)", "Image ImageDescription": "A variable or construct that is not directly observable but needs to be inferred from the input variables. Eigenvalue Criteria. Represents the amount of variance in the original variables that is associated with a factor. Scree Plot Criteria. A plot of the eigenvalues against the number of factors, in order of extraction. Marketing Research 7th Edition. Aaker, Kumar, Day.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}