Determine the Advertising Schedule
{"Image DocumentName": "Determine the Advertising Schedule", "Image ImageDescription": "Continuous. Pulsing. Flighting. Every advertising campaign has a set duration, and during that period, marketers must determine how often and when to show the ads. Ask students: In a media buy when would each strategy be employed? For a frequently purchased good such as soda, most firms use a continuous strategy. A flighting schedule is often used for seasonal goods since they are only advertised during certain times of the year. A pulsing schedule is used by firms who have certain fluctuations in their demand and need to increase advertising during the periods of high or low demand. \u00a9Procter & Gamble", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}