The first ever NBA Social Media Awards was created by NBA TV/NBA Digital, utilizing on-air, digital, and social media promotion NBA Digital to honor the players, plays, and teams that had the biggest impact on the social media landscape in 2011-2012. The following assets were utilized throughout the execution: linear/online banner creative, email database, NBA TV Facebook/Twitter platforms. There was a social convergence on-air and online orchestrated by NBA TV that seamlessly flowed between multiple locations/partners (i.e. Facebook, Twitter, and others) that allowed fans to follow each award, each act, and each interview without missing a beat.
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