Developing MyPyramid's Consumer Presentation
{"Image DocumentName": "Developing MyPyramid\u2019s Consumer Presentation", "Image ImageDescription": "Systems approach for communications. Input from stakeholders. Consumer research. Understanding of messages. Appeal of potential designs/messages. Development of materials. The food intake patterns, which had been developed through an analytical process to meet specific nutritional goals, provide a sound science-based foundation for consumer education, but they are not useful to consumers as is. Messages and materials to help consumers understand and implement these food intake patterns were developed through the steps outlined on this slide. These steps included developing a systems approach, obtaining stakeholder input, conducting consumer research to provide messages that were easy to understand and to determine a design that would appeal to the audiences, and finally, developing the materials. The result of this process was the MyPyramid Food Guidance System and MyPryamid.gov. The following section provides additional information about the systems approach and how consumer research and stakeholder input was used in developing the consumer messages and materials.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}