The Value of Adding the Internet to the Magazine Plan MAGAZINE only Media Plan Reach: 76.8% GRPs: 845 Total Cost (Magazine Only): $5.2M MAGAZINE+INTERNET Media Plan Reach: 83.1% GRPs: 936 Magazine Cost: $3.5M Internet Cost: $1.7M Demo: Age 12-24 Budget: $5.2M Budget per Week: $400K Time: 13 Weeks + Total: $5.2M
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