1.Start with a salient/interesting question 2.Don't switch topics in ordering the questions 3.Place items with same response categories in a series 1.Group questions with same answer type on the same topic together into matrix questions 4.Keep objectionable/personal and open-ended questions until the end of the survey 5.List answer categories vertically rather than horizontally 6.Maintain consistency throughout survey in direction of scales displayed 7.Place instructions exactly where needed 8.Number questions simply and consecutively from
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