"The Advantage of Being Human in a Consumer World by Jim Chastain & Jim White Talking to the human in marketing research is good for business but many marketers and brand insight people see understanding the human as a ""nice to have"" in a world of much more pressing research needs. It's time for a reality check. The e-books proposes human understanding as a ""must-have"" in today's new realities, and why we need to reassess how we do ALL of our qualitative insight work, be it a big strategy or positioning project or all the things we do on a regular basis. Read why now… Download The Advantage of Being Human in a Consumer World"
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