Advertising Planning And Strategy - Ppt Video Online Download
{"Image DocumentName": "Advertising Planning and Decision Making", "Image ImageDescription": "Situation. Analysis. Consumer/Market Analysis. Competitive Analysis. Role of Advertising, Sales Force, Price, Promotion, Public Relations. Marketing. Program. The. Communication/ Persuasion. Process. Objectives/Segmentation/Positioning. Message Strategy and Tactics. Media Strategy and Tactics. Advertising. Plan. Facilitating Agencies. Social and Legal Constraints. Implementation. Figure 2-1 Framework for advertising planning and decision making.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}