Learning Objectives Chapter 11: People: Services and Service Quality
{"Image DocumentName": "Learning Objectives Chapter 11: People: Services and Service Quality", "Image ImageDescription": "Identify the two main groups of people involved in hospitality and travel marketing and how they interact. Explain the key role played by people in the marketing mix. 3. Describe the total quality management (TQM) concept, including its key principles. Identify the benefits of customer codes and guarantees. Explain the importance of employee selection, orientation, training, and motivation programs in delivering service quality.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}