Consumer Reference Prices
{"Image DocumentName": "Consumer Reference Prices", "Image ImageDescription": "Consumers typically have some expectation of what they will pay. This is based on: previous experience. common sense. perceived fairness. Two kinds of reference prices: Internal: Based on consumer\u2019s memory. External: Based on environment (e.g., signs, other products in the store)", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}