Measuring the Effectiveness of Promotion
{"Image DocumentName": "Measuring the Effectiveness of Promotion", "Image ImageDescription": "Two basic measurement tools: Direct sales results measures the effectiveness of promotion by revealing the specific impact on sales revenues for each dollar of promotional spending. Indirect evaluation concentrates on quantifiable indicators of effectiveness like: Recall - how much members of the target market remember about specific products or advertisements. Readership \u2013 size and composition of a message\u2019s audience.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}