Electronic Marketing: Integrating Electronic Resources into the Marketing Process, 2e 1/27/ Joel Reedy and Shauna Schullo The Logic of Web Usage by Business-to-Business Organizations The way commercial enterprises conduct business has changed drastically through the nineties, and few managers, marketing included, could have foretold how technology would entangle itself in the Web of business Businesses are finding methods to adjust their business practices in the Information Economy
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