Displays Information collected for all Nielsen sample stores every week. Three conditions to be considered a display:
{"Image DocumentName": "DisplaysInformation collected for all Nielsen sample stores every week. Three conditions to be considered a display:", "Image ImageDescription": "Temporary secondary location. Special effort by the retailer to attract attention and to boost sales of the item. Contain actual merchandise accessible to the customer. Field auditors visit each sample store weekly to collect display data. Handheld scanners collect all the details of the display, including price information. Three conditions must be present to qualify for a display. A temporary secondary location or placement apart from the item s primary stocking location(s). Primary Locations Are Not Displays. A primary location is the normal stocking location for an item. An item may have multiple primary locations within a store. Multiple primary locations can be used by retailers to stock products in several departments or sections. Examples of primary stocking locations include. Racks continually stocked at various locations in store. Pegs or shelves continually replenished at same location. Coolers/freezers continually replenished at same location. Non-Primary Locations Qualify as Display examples are: Displays built by retailer or manufacturer. End cap locations (Not permanent) In Aisle displays (easels, fixtures, cut case) Front of Store/Super Deal Aisle. Temporary/non-primary locations are considered displays. 2) A special effort by the retailer to attract attention and to boost sales of the item i.e. POS materials, signage with Mfg./ Brand name and price. Product waiting to be shelved or miscellaneous excess that did not fit on the shelf would not be considered a display. 3) It must contain actual merchandise although there is no size limit to a display. A display sold down to one unit still receives display credit. Must be in the selling area of the store -- accessible to the customer. Shippers in the stockroom would not receive display credit. Foundation of Analysis: Retail Measurement Data.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}