Search Engine Optimization Optimizing Word & PDF documents example:   13agenda.doc   13agenda.doc File name: optimise a document for the keyword Safety Regulation Commission for example, the name of the file should be: Safety-Regulation-Commission doc Properties: Microsoft Word allows inserting the following document properties: »a title: will be displayed in the result page on Google »a subject: content description »an author name: mention either the authors name or EUROCONTROL »Keywords Document content: most important, first sentence will be shown as a description on the search result page
{}