Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 15 - 16 Leading a Service Organization Involves Eight Stages (1)
{"Image DocumentName": "Leading a Service Organization Involves Eight Stages (1)", "Image ImageDescription": "Creating a sense of urgency to develop the impetus for change. Putting together a strong enough team to direct the process. Creating an appropriate vision of where the organization needs to go. Communicating that new vision broadly. Source: John Kotter.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}