Types of Strategy (cont'd)
{"Image DocumentName": "Types of Strategy (cont\u2019d)", "Image ImageDescription": "Business (or Competitive) Strategy. Focuses on improving the company\u2019s competitive position at the level of the business unit or product line. Functional Strategy. Guides managers in specific areas such as marketing, finance, and operations in deciding how best to achieve corporate goals by performing their functional activities most effectively. In addition, there is also business or competitive strategy. This type of strategy focuses on improving a company\u2019s competitive position at the level of the business unit or product line. An example of this in the brewing industry would be that Miller-Coors has different strategies for the sale of MGD beer brand versus Coors Light. Functional strategy guides managers in specific areas such as marketing, finance, and operations in deciding how best to achieve corporate goals by performing their functional activities most effectively. Teaching Tips: In your student teams, please refer back to your same example company. Then please write down an example of either a business or functional strategy. We will share our examples with the class. Answers will vary. \u00a9 2009 Pearson Education, Inc.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}