Key BI Trends in the FMCG industry
{"Image DocumentName": "Key BI Trends in the FMCG industry", "Image ImageDescription": "Major Indian FMCG players are making rapid strides in enabling Business & Competitive intelligence as a key differentiator. Most of the large FMCG companies are centralizing BI as a shared service on a common platform across it\u2019s businesses and brands with a razor like focus on getting Best-In-Class service. Most of them are already deep into state of art Business Intelligence. ability to check on an outlet consumption pattern on a handheld before meeting the owner. ability to analyze secondary sales based promotions rather than primary uptake. ability to provide outlet based actionables rather than market level inputs like OOS, poor AVF scores etc. Global players are even further ahead. Trade Promotion Analytics, Segmentation based promos, supply chain bottleneck alerts, route optimization and advanced forecasting and predictive demand models.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}