Meaningful Micro Segments
{"Image DocumentName": "Meaningful Micro Segments", "Image ImageDescription": "Importance of Purchase -- appropriate when product is applied in various ways by various customers. Attitudes toward Vendors \u2013 analysis of how various clusters of buyers view alternative sources of supply often uncovers opportunities. Organizational Innovativeness \u2013 some organizations innovate more and are willing to purchase new industrial products than others. Personal Characteristics \u2013 although some interesting studies have shown viability of segmentation based on individual characteristics, further research needed to explore potential as valid base for micro segmentation.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}