Henry Jenkins Convergence Culture - introduction
{"Image DocumentName": "Henry Jenkins Convergence Culture - introduction", "Image ImageDescription": "3 terms that pushes the media industry towards convergence: Extensions: Expansion of the potential markets by moving content across different delivery systems. (Matrix, Star Wars, Sims, Harry Potter) Synergy: The economic opportunities represented by their ability to own and control all of those manifestations. Franchise: Their coordinated effort to brand and market content under these new conditions.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}