Offerings & Brands:- Companies address needs by putting forth a value proposition, a set of benefits that they offer to customers to satisfy their needs. The intangible value proposition is made physical by an offering, which can be a combination of products, services, information and experiences.
{"Image DocumentName": "Offerings & Brands:- Companies address needs by putting forth a value proposition, a set of benefits that they offer to customers to satisfy their needs. The intangible value proposition is made physical by an offering, which can be a combination of products, services, information and experiences.", "Image ImageDescription": "A Brand is an offering from a known source. Ex:- Mc. Donald\u2019s. Domino\u2019s. Value & Satisfaction:- The offer will only be successful if it delivers value and satisfaction to the target buyers. Value increases with quality and service and decreases with price, although other factors can also play an important role in our perceptions of value. \u2018Satisfaction\u2019 reflects a person\u2019s judgments of a product\u2019s perceived performance in relationship to expectations.\u2019", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}