Copyright © 2006 CreativeXchange Marketing www.creativexchangemarketing.com Referrals & Reviews Customer referrals are one of the most powerful selling and marketing tools available, yet so many salespeople never ask for referrals The best source of new business is a referral from a satisfied customer – much higher closing ratio, shorter sales cycle and higher retention 71% of online shoppers read reviews before buying Source: http://www.inc.com/guides/2010/08/how-to-get-customer-referrals.html
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