4.8 Webcasting and Interactive Advertising Bursting There is a substantial build up of content at the receiving end, causing a video to appear smoother There is a substantial build up of content at the receiving end, causing a video to appear smoother Burst.com Interactive advertising Involves using a combination of rich media (such as audio, video, images and animations) and traditional advertising forms (such as print, television and radio advertisements) to execute an advertising campaign Involves using a combination of rich media (such as audio, video, images and animations) and traditional advertising forms (such as print, television and radio advertisements) to execute an advertising campaign Involve consumers in the advertising process Involve consumers in the advertising process Nike WebRIOT, a game show on MTV MTV H2O Design and Lot21 H2O Design and Lot21H2O DesignLot21H2O DesignLot21
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