Integration guiding principles Start with the customer point of view, when challenged by decisions, return to the customer requirement Start with the customer point of view, when challenged by decisions, return to the customer requirement Minimize disruption to the customer Minimize disruption to the customer Use adopt and go strategy, meaning if one of the two companies has a superior strategy, product, etc., go with it Use adopt and go strategy, meaning if one of the two companies has a superior strategy, product, etc., go with it
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