"The Atlanta Falcons' social media strategy is centered around two things, according to Dan Levak, Director of New Media: Be consistent in interacting and be authentic. ""…when someone takes the time out of their busy lives to reach out to us –- then we OWE that fan a response. Even a simple acknowledgement that 'yes, we heard you' goes a long way. Rewarding someone who invests their valuable and increasingly scarce time with our brand is one of the most important things we do."""
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