Copyright © 2007 Kadence Research India 15 Concept –II: Reactions of Participants-I Picture Evaluation: The visual liked in all groups No major negatives noted The visual related to very well in all groups However, in the women groups it was felt to be necessary to clearly depict the couple in the early 30s with a child and contemplating family planning hereon (current visual indirectly conveys the same due to the look and clothes of the models) Picture Evaluation through Graphs -Quantitative Findings: Graphical evaluation of the Picture of the Concept -II shows that with a few exceptions accross groups respondents appreciate the picture.
{}