13 Trademark suit example Cisco owns the trademark iPhone –Apple started negotiations with Cisco to share the TM –Cisco wanted an open approach to allow Apple iPhone to be compatible with other companies products Apple announced its iPhone before an agreement was made –Cisco sued Apple for trademark infringement Cisco and Apple reached a settlement (2/21/07) –two companies pledged to explore opportunities for interoperability in the areas of security, and consumer and communications. –Other terms were confidential
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