TELEGRAPH STORY TELEGRAPH GROUP OLYMPIC INTERVIEW
{"Image DocumentName": "TELEGRAPH STORY TELEGRAPH GROUP OLYMPIC INTERVIEW", "Image ImageDescription": "The first truly digital Olympics. Louise Johnson, Executive Director, talks to Ben Dunn, Head Of Sport Sponsorship, The Telegraph Media Group about how they have prepared for the Olympics. Q: In terms of the coverage of the Games, what\u2019s new for 2012? London 2012 is the first digital Olympic Games. This changes our role. We are all about the Olympics made easy, being a digital curator. Our job is speaking to our audience and helping them understand what the stories are. For us, another big change is our live digital coverage, which will be running for 18 hours a day. And of course, we covered the last Olympic Games in London in Interestingly, the free A5 booklet we distributed with the paper all those years ago listing the events isn\u2019t that different to what we\u2019ll be sending out this year, albeit in colour and with more pictures. Q: How are you creating platforms for readers/viewers to engage with you? There are so many different platforms for audiences to consume content and a newspaper lends itself to conversations around the Olympics. Digital will play an integral role for us. Our existing core audience are already engaging with The Telegraph\u2019s mobile app and iPad app which will be important during the Olympics. Q: How are you using social media to enhance your coverage? Social media means that suddenly everyone has a voice. This doesn\u2019t mean it\u2019s the right voice or the most interesting voice, but it is a voice. This gives our journalistic point of view an incredible opportunity. Our point of view is a barometer to follow and track stories. TELEGRAPH STORY.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}