A Current Issue Swire & Anton comments to FTC last week on technical issues in behavioral advertising Swire & Anton comments to FTC last week on technical issues in behavioral advertising FTC Consumer Control Principle – consumer choice FTC Consumer Control Principle – consumer choice New consumer poll on how important to be able to choose to opt out: New consumer poll on how important to be able to choose to opt out: 63% rate 10 out of 10 63% rate 10 out of 10 84% say 8 or higher 84% say 8 or higher Industry (NAI) says need consumer choice Industry (NAI) says need consumer choice But, the tool for choice is the opt-out cookie, and its broken But, the tool for choice is the opt-out cookie, and its broken
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