Ethically, what's wrong with buzz marketing? Consumers don't know they're being subjected to a commercial message Thus don't view the message with the
{"Image DocumentName": "Ethically, what\u2019s wrong with buzz marketing?", "Image ImageDescription": "Consumers don\u2019t know they\u2019re being subjected to a commercial message. Thus don\u2019t view the message with the suspicion they would ordinarily apply to a commercial message. Marketers often engage children/teens to influence purchase behavior of other children/teens. One of the most criticized buzz campaigns is Tremor, a wom division of Proctor & Gamble. (link above) Teens are particularly vulnerable to buzz marketing. Cell phones. Instant messaging. Peer-driven behavior. But as we\u2019ve seen before, teens are vulnerable.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}