"Claire McCardell (1905–1958) was an American fashion designer in the arena of ready-to-wear clothing in the 20th century. From the 1930s to the 1950s, she was known for designing functional, affordable, and stylish women's sportswear within the constraints of mass-production, and is today acknowledged as the creator of the ""American Look"", a democratic and casual approach to fashion that rejected the formality of French couture"
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