Customer and supplier intimacy:
{"Image DocumentName": "Customer and supplier intimacy:", "Image ImageDescription": "Management Information Systems. Chapter 1 Information Systems in Global Business Today. The Role of Information Systems in Business Today. Customer and supplier intimacy: Serving customers well leads to customers returning, which raises revenues and profits. Example: High-end hotels that use computers to track customer preferences and use to monitor and customize environment. Intimacy with suppliers allows them to provide vital inputs, which lowers costs. Example: J.C.Penney\u2019s information system which links sales records to contract manufacturer. You could ask students what types of companies might rely more on customer and supplier intimacy more than others and which companies they feel have served them exceptionally well. Ask the students to identify online sites that achieve a high degree of customer intimacy. Sites to visit would include NetFlix, Amazon, and other sites which have recommender systems to suggest purchase ideas to consumers.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}