Cognitive Dissonance: A Crash Course
{"Image DocumentName": "Cognitive Dissonance Theory", "Image ImageDescription": "Festinger (1957) Cognitive dissonance occurs when there is inconsistency between 2 cognitions. Cognitions: knowledge, opinions, beliefs (relating to self, behaviour, or environment) Dissonance: A state of psychological tension which motivates people to do something to get rid of it to resume cognitive consistency. Cognitive Dissonance Theory Posits that when two cognitive elements are dissonant with each other, the individual will attempt to establish consonance between the thoughts. Dissonance can be reduced by eliminating, adding, or changing cognitive elements Dissonance refers to the physiological arousal. Because it\u2019s a drive, its motivational. Similar to drive states of hunger or thirst. We spoke last week about drive theory in relation attitude change \u2013 this is rather similar but considers now the arousal as coming from the unpleasant state of holding two beliefs that are at odds with each other \u2013 rather than as a result of fear or cognitions about perceived threat. FESTINGER\u2019S CDT suggests people are motivated to reduce the state of dissonance in order to reduce unpleasant cognitive state.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}