Registration Drivers Consumers will be motivated to sign up for the McLoone's Friends & Family program with the promise of…
{"Image DocumentName": "Registration DriversConsumers will be motivated to sign up for the McLoone\u2019s Friends & Family program with the promise of\u2026", "Image ImageDescription": "A  20 off dining reward immediately issued to their member card. Data capture activity will invite registrants to sign up a friend or family member for the McLoone\u2019s Riverside Dining Mailing List. A branded mailer detailing McLoone\u2019s unique selling points and new loyalty program will be sent to this new batch of consumers inviting them into the restaurant Monday through Thursday to also sign up for the loyalty program and receive their  20 off dining reward. A unique viral component will help registrants feel good about themselves and provides an easy and fun way to share that good feeling with others. Registration process is cyclical, continually regenerating customer base with current members electing to prospective member. Profile data is collected from the member at the store when the card is issued to the member. You can choose to collect member profile information on a pre-printed application form, a more polished approach, or use eFrequency\u2019s unique member application feature to print a member application voucher directly on the POS guest check printer the first time the card is used. New McLoone\u2019s Riverside Dining mailing list registrants who sign themselves and a friend or loved one up for the McLoone\u2019s Friends & Family program during a specified promotional period will qualify to participate in an on-site insured contest event.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}