Dollar Shares: C-Stores Source: InfoScan 12 mos ending 10/05 B E E R 100% B E E R 100% FAB 3% FAB 3% Super-Light 3% Super-Light 3% Premium Regular 18%
{"Image DocumentName": "Dollar Shares: C-Stores", "Image ImageDescription": "B E E R. 100% Energy / High Alcohol <1% Super-Light. 3% Traditional Beer. 97% Premium/ Above Premium. 73% Value. 24% Malt. 3% Traditional. Value. 18% Premium Light. 38% High Alcohol. 3% Imports. 10% Premium. Regular. 18% Light. 10% Regular. 8% Craft/ Micro 1% FAB. 3% Domestic. Specialty 1% To drive traffic and maintain shopper loyalty, promotional activity should focus on higher share branches of the decision tree. So Premium Lights, Premium Regulars, and traditional Value brands should receive the majority of C-Store promotional activity. To drive traffic and maintain loyalty, rotate promotions of brands within branches according to fair share; but only need to feature one at a time per branch . To drive incremental volume and profit, feature lower share branches, but less frequently. Micros, Imports, Domestic Specialties, FABs, and Super Lights should receive proportionally less C-Store promotional activity than Premiums. Use these segments tactically, considering your account\u2019s beer category strategy and shopper base. Source: InfoScan 12 mos ending 10/05.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}