Apple CEO Tim Cook introduces a Super Mario game during an Apple event inside Bill Graham Civic Auditorium in San Francisco, California on September 07, 2016. Apple is expected to introduce a new iPhone and perhaps a second-generation smartwatch as it polishes its lineup of devices to shine during the year-end shopping season. The rumor mill has been grinding away with talk of iPhone 7 models that will boast faster chips, more sophisticated cameras, and improved software while doing away with jacks for plugging in wired headphones. / AFP PHOTO / Josh Edelson
{}