GENERAL CONCLUSIONSBob, as designated driver campaign, is a very effective and efficient awareness raising strategy:
{"Image DocumentName": "GENERAL CONCLUSIONSBob, as designated driver campaign, is a very effective and efficient awareness raising strategy:", "Image ImageDescription": "97% knows what Bob stands for. Bob has entered the every day language. drinking and driving has become socially unacceptable. Enforcement is an essential element to change driver\u2019s behaviour \u2013 importance of subjective risk of being caught.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}