Definitions of Brand Strategy
{"Image DocumentName": "Definitions of Brand Strategy", "Image ImageDescription": "A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand s vision and driven by the principles of differentiation and sustained consumer appeal. The true brand is the sum total of the perceptions of all the constituencies which contribute to revenues and profits.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}