Diffusion of Innovations (cont.)
{"Image DocumentName": "Diffusion of Innovations (cont.)", "Image ImageDescription": "Adoption time. Awareness Intention Adoption Change. Gradual. Movement through groups. Pioneers. Early adopters. Masses. Diffusion takes time. The process of going through the various stages of change\u2014from initial awareness to intention to adoption to sustained change\u2014 may be gradual for both individuals and organizations. The funding for many promising programs ends or programs are prematurely evaluated and found wanting before desired change has had a chance to occur. An innovation is spread first by pioneering individuals who initiate or import it. Then comes a slightly larger group of early adopters, a category of local missionaries for speeding the diffusion process. Early adopters are key players in getting an innovation to the point at which enough individuals have adopted it that the innovation\u2019s further rate of adoption becomes self-sustaining.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}