Copyright  2007 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 5e by Quester, Neal, Pettigrew, Grimmer, Davis & Hawkins Slides prepared by Dr Wayne Binney 12-2 Chapter 12 Australasian society: Demographics and lifestyles Use of demographic factors Anticipating demographic shifts How population segments can influence behaviour Changing gender roles in society Lifestyle and how it is measured Psychographics and its applications Using lifestyle and psychographics for market segmentation
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