Social media matters. Need proof? Look at the campaign pages for Wisconsin governor candidates Tom Barrett and Kathleen Falk. While Barrett uses Facebook, he also relies on his campaign's website to connect with voters. Kathleen Falk on the other hand, updates her FalkforWI campaign page fairly often with quick notes about where she is and what she's doing. Tom Snyder, CEO and president of Trivera, a Milwaukee-based company that works with businesses on websites and social media. He said social media works great because it's a low-cost way to reach the masses.
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