S-D Logic What is needed Foundations for Positive theory Reorientation to marketing and marketing S-D Logic Shift from products as unit of analysis to
{"Image DocumentName": "What is needed Foundations for Positive theory", "Image ImageDescription": "Reorientation to marketing and marketing. S-D Logic. Shift from products as unit of analysis to collaborative value creation and determination. B2B, service, and relationship. Refocus on operant resources as source of value. Resource-based theories of the firm; resource advantage theory. Elimination of producer/consumer distinction. B2B marketing/network theory. Inframarginal analysis. Models of emergent structure and processes. Complexity theory. Interpretive research. Theory of resource integration and exchange. Theory of markets to inform normative marketing theory.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}