Exhibit 13.4 Channels for Business and Industrial Products
{"Image DocumentName": "Exhibit 13.4 Channels for Business and Industrial Products", "Image ImageDescription": "Chapter 13 Marketing Channels. Exhibit 13.4 Channels for Business and Industrial Products. Notes: Exhibit 13.4 illustrates the five channel structures common in business and industrial markets. Direct channels are typical in business and industrial markets. Manufacturers buy large quantities of raw materials, major equipment, processed materials, and supplies directly from other manufacturers, particularly if detailed technical specifications are required. The channel from producer to government is also a direct channel. Companies selling standardized items of moderate/low value often rely on industrial distributors. Industrial distributors are wholesalers and channel members that buy and take title to products.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}