6 | 6 Strategic Implications: Crossing the Chasm Innovators and Early Adopters are (while the early majority are NOT): – Technologically sophisticated and tolerant of engineering imperfections – Typically reached through specialized distribution channels – Relatively few in number and not particularly price-sensitive To cross the chasm between the early adopters and the early majority, companies must: – Correctly identify the needs of the first wave of early majority users.
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