Consumer's Attitude and Perception of Fresh Seafood Products : Cognitive Effects on Behaviour buying Stéphane Gouin - Lucile Mesnildrey – Lesueur Marie Agrocampus Ouest CFR Rennes, Pôle halieutique 65 rue de Saint Brieuc - CS 84215 – 35042 Rennes Cedex, France EAFE, 1st-2nd June 2010 - University of Helsinki, Finland
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